What kind of content does Hayley make?
Hayley offers accessible beauty tutorials and reviews, specializing in affordable drugstore finds. On Instagram, she showcases makeup and skincare routines, featuring honest reviews and full face demonstrations of budget-friendly products like lip glosses, foundations, and blush sticks. Her content also includes helpful morning routines tailored for sensitive and blemish-prone skin.
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Who is Hayley’s audience?
Hayley's audience likely consists of budget-conscious beauty enthusiasts in the UK seeking accessible makeup and skincare advice. Their intent signals are strong, driven by product reviews and tutorials, indicating a desire for practical, actionable content. With an impressive 8.50% engagement rate on Instagram, significantly exceeding benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), Hayley's community demonstrates high loyalty and active participation, suggesting a valuable and responsive audience for Nutcake.
Which creators are similar to Hayley?
If you're looking for creators like this creator, you'll love their honest drugstore beauty reviews and easy-to-follow makeup and skincare tutorials.
Embla Wigum
TikTok @emblawigum · Instagram @emblawigum
This creator posts content related to beauty and makeup. They share reviews and demonstrations of various makeup products, including blush, lip stains, bronzers, and powders from both high-end and drugstore brands. The creator also includes skincare routines and product recommendations, sometimes featuring sponsored content. Additionally, they share travel vlogs showcasing daily routines and outfits during their trips.
Emily Bacon
Instagram @emilylouisebacon
This creator posts videos featuring a variety of makeup and skincare products. They often showcase unboxings of new items, such as lip treatments, concealers, and highlighters. The creator also provides swatches and demonstrations of products like blush, lip tints, and mascaras, often highlighting their textures and shades. They frequently ask viewers for their opinions on the products shown.
Suki Bedeaux
TikTok @sukibedeaux · Instagram @sukibedeaux
This creator posts videos about makeup and skincare routines. They often showcase new beauty products, share 'get ready with me' style content, and demonstrate makeup application techniques. The creator also features product reviews and occasionally shares lifestyle content, such as travel or mindfulness topics.
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