What kind of content does Jessica Hayhurst make?
Jessica Hayhurst shares authentic glimpses into her life as a mum, documenting everything from daily routines with her children to her pregnancy journey. On TikTok and Instagram, she offers relatable content on preparing for a new arrival, showcasing her personal style and home life. Jessica also invites followers along for her barn conversion renovation, with a particular flair for seasonal decor, especially during Christmas.
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Who is Jessica Hayhurst’s audience?
Jessica Hayhurst's audience is likely comprised of individuals interested in lifestyle content, particularly those navigating family life, home projects, and pregnancy. Their intent signals suggest a desire for relatable, aspirational content, as evidenced by engagement with her pregnancy journey, daily routines, and barn conversion vlogs. With a TikTok ER of 7.87% and an Instagram ER of 5.10%, Jessica's engagement quality significantly surpasses industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly invested and responsive community.
Which creators are similar to Jessica Hayhurst?
If you're looking for creators like this creator, you'll love following along with relatable moms documenting their pregnancy journeys, home renovations, and daily routines.
Amber Lovelock
TikTok @ambslovelock
This creator shares content about their life as a new mother. They post videos featuring baby hauls, sharing items for their newborn. The creator also shares outfit ideas, particularly from Zara, and fashion inspiration for different seasons like autumn and summer. They also post content related to Christmas, including decorations and festive outfits.
Lizzierowland
TikTok @lizzierowland1
This creator shares daily life vlogs, often focusing on motherhood and family activities. They also post content related to home organisation, shopping trips to stores like B&M, and personal routines such as 'get ready with me' videos. The creator sometimes shares unboxing videos and discusses products they enjoy, including beauty and wellness items.
Ayse Clark
TikTok @ayseclark · Instagram @ayse_clark
This creator shares videos about family life, including daily vlogs, parenting tips, and outfit challenges for themselves and their child. They also post content related to baking, home organisation, and personal routines, often incorporating anxiety management strategies. The creator documents various family holidays and travel experiences, such as trips to the Cotswolds, the Maldives, and Dubai.
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