What kind of content does Phia make?
Phia creates engaging makeup tutorials and honest product reviews, often highlighting popular brands and sharing exclusive discount codes. Her expertise extends to comprehensive hair care for curly textures, with a focus on scalp health, retention, and practical styling tips. Phia also offers a glimpse into her personal style through occasional fashion posts, showcasing accessories like bags.
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Who is Phia’s audience?
Phia's audience likely consists of individuals interested in beauty, specifically makeup and curly hair styling, with a secondary interest in fashion and product reviews. Their high TikTok engagement rate (6.83% ER, significantly above the ~3.0% benchmark) signals strong audience receptiveness and active participation, indicating they are highly invested in Phia's content and recommendations. This suggests a valuable audience for brands seeking to reach engaged consumers within the beauty and fashion space, particularly those with curly hair.
Which creators are similar to Phia?
If you're looking for creators like this creator, you'll love their makeup tutorials, hair care tips, and fashion advice for achieving your best look.
Trulee Rodney
Instagram @trulee
This creator posts videos about their hair care routines and styling. They frequently experiment with different hair colours and styles, including straightening their curly hair and creating sleek back buns. The creator also shares their experiences with beauty products, such as makeup and skincare, and occasionally discusses their wellness journey. They document various hair transformations, from dyeing their hair to trying new styling techniques.
Mikayla Nicole
Instagram @itsmikaylanicole
This creator posts videos about beauty and hair care. They often share tutorials for curly hairstyles, including how to style braids and buns. The creator also reviews makeup products, discussing their application and finish, and shares skincare routines. They have featured content about participating in a beauty campaign with Rare Beauty and Selena Gomez.
Luana
TikTok @luanabxnks
This creator shares content related to natural haircare, focusing on curly hair. They discuss their personal journey of embracing their natural hair, drawing parallels between hair care and their Christian faith. The creator also posts videos about hair styling techniques and reviews hair products, including demonstrations of how to use them.
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