What kind of content does Charlie Lee make?
Charlie Lee offers a vibrant mix of content across TikTok and Instagram, blending savvy shopping hauls from places like TK Maxx and Zara with engaging beauty tutorials focused on nail art and lash lifts. Viewers also tune in for fun taste tests, often featuring her boyfriend, and a dose of lighthearted comedy through pranks and skits. Charlie's authentic voice shines through as she shares personal opinions and vlogs, creating a relatable and entertaining experience.
Are you a brand that’s partnered with Charlie Lee?
Verify your partnership
Who is Charlie Lee’s audience?
Charlie Lee's audience is likely composed of young adults in the UK interested in lifestyle content, particularly beauty, shopping hauls, and relatable comedy. Their high engagement rates (TikTok 11.13% ER, Instagram 4.49% ER) significantly surpass industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and active community. This suggests strong intent signals for product discovery and a willingness to engage with sponsored content that aligns with Charlie's authentic, entertaining vlog style.
Which creators are similar to Charlie Lee?
If you're looking for creators like Charlie Lee, you'll love their hilarious taste tests, relatable shopping hauls, and entertaining vlogs perfect for anyone who loves a good laugh and a beauty bargain.
Jack Darlin
TikTok @jackdarlin · Instagram @jackdarlinn
This creator shares content about everyday life in the UK, often with a comedic twist. They post videos about cooking and food shopping, as well as fashion experiences. The creator also discusses topics like intrusive thoughts, living alone, and experiences as a single gay person. Some videos touch on personal well-being and reflections on relationships.
Jessica Roseanna
TikTok @jessicaroseanna
The creator posts content about their experiences with shopping hauls, including clothing and beauty products received through TikTok free samples. They share updates on their health and wellbeing journey, discussing weight loss, juice cleanses, and skincare routines. The creator also shares personal anecdotes, such as attending a tattoo convention, trying on vintage clothing, and humorous observations about relationships and daily life.
Jasmine Clough
TikTok @jasmineclough · Instagram @jasmineclough
This creator shares videos about their daily life, including weekly food shops and personal reflections on growth and mental health. They also post makeup tutorials, often recreating looks from different years, and fashion hauls featuring items from various brands. Additionally, the creator shares content related to travel and events, such as Christmas parties and city explorations.
Frequently asked questions
Sign in to view Charlie Lee's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Charlie Lee today
You can use Nutcake’s agentic tools for free. Sign up today to work with Charlie Lee on your creator campaign.