What kind of content does Bethan make?
Bethan shares engaging video content focused on all things beauty and skincare across Instagram. Her feed features in-depth reviews of new makeup and fragrance releases, alongside practical advice on maintaining healthy skin and repairing a damaged barrier. Bethan also offers helpful tips on seasonal makeup bag refreshes and travel packing, making her a go-to source for beauty enthusiasts.
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Who is Bethan’s audience?
Bethan's audience is likely composed of UK-based consumers interested in beauty, skincare, and fragrance, actively seeking product recommendations and reviews. Her exceptionally high Instagram engagement rate (30.38%) significantly surpasses industry benchmarks (Instagram ~1.5% ER), indicating a highly receptive and loyal follower base. This suggests strong potential for driving purchase intent through sponsored content and affiliate marketing, as her audience demonstrates a clear appetite for discovery and engagement with beauty-focused content.
Which creators are similar to Bethan?
If you're looking for creators like this creator, partner with those who excel at unboxing beauty, skincare, fragrance, and makeup for an engaged audience.
leah rogers
Instagram @byleahrogers
The creator posts videos focused on beauty and skincare routines. They often share their favourite makeup products, particularly lipsticks and glosses, and demonstrate how to achieve certain looks. Additionally, the creator shares content about self-care, such as evening routines and maintaining a tidy vanity space. Their videos also feature seasonal makeup and skincare recommendations.
Emily Buckingham
Instagram @glow.with.emily.x
This creator shares content focused on beauty and skincare products. They post reviews and unboxings of items such as perfumes, makeup, and various skincare ranges. The content often highlights specific product details like fragrance notes or key ingredients and includes sponsored or gifted items.
Jeaulina
Instagram @healthbyjeau
This creator shares content focused on beauty and skincare. They post makeup tutorials, demonstrating looks using various products and brands, often featuring soft glam styles. The creator also shares their skincare and haircare routines, highlighting specific products they use for cleansing, hydration, and hair health. Additionally, they occasionally post about lifestyle activities and fashion.
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