What kind of content does May Akhtar make?
May Akhtar brings vibrant energy to TikTok and Instagram with her makeup tutorials and product reviews. She's known for her bold graphic eyeliner looks and comprehensive full-face makeup guides featuring a range of brands. Beyond beauty, May also shares her expertise in modest and petite fashion, offering stylish outfit inspiration and occasional insights into her skincare routines.
Are you a brand that’s partnered with May Akhtar?
Verify your partnership
Who is May Akhtar’s audience?
May Akhtar’s audience is primarily composed of beauty enthusiasts and modest fashion followers in the UK who prioritize high-impact visual artistry and authentic product validation. Her TikTok performance is exceptional, boasting an 11.54% engagement rate—nearly four times the platform benchmark of 3.0%—which signals a highly loyal community that actively participates in her graphic eyeliner and skincare tutorials. Conversely, her Instagram presence shows lower engagement, suggesting her content strategy is currently optimized for TikTok’s discovery-driven algorithm rather than static feed consumption. Brands should prioritize May for TikTok-based campaigns, as her ability to drive community interaction significantly outperforms industry standards for creator-led beauty content.
Which creators are similar to May Akhtar?
If you're looking for creators like May Akhtar, you'll find beauty and fashion inspiration for those who love makeup tutorials, product reviews, graphic eyeliner, modest fashion, and skincare.
Melissa
TikTok @meliescbeauty
This creator shares makeup and skincare content. They review products like lip liners, foundations, concealers, and sunscreens, often detailing their preferences for finish and longevity. The creator also shares routines for different skin types and includes haircare items such as dry shampoo. They document experiences like attending brand events and trying new makeup ranges.
georgie
TikTok @georgie.lowen
This creator focuses on makeup tutorials and demonstrations, often featuring grunge and editorial styles. They provide step-by-step guides for achieving specific looks, such as smokey eyes or blurred lips, encouraging viewers to use products they already own. The content also includes makeup decluttering sessions, reviews of new beauty products, and discussions about skincare routines. Occasionally, the creator shares personal updates, like a new hairstyle.
Rowena Carhart
Instagram @rowenacarhart7
This creator posts videos featuring makeup tutorials and demonstrations. They showcase various makeup products and brands, often detailing the specific items used in each look. The content includes tutorials for different occasions and styles, such as everyday makeup, special events, and recreating past trends. Additionally, some posts focus on fitness and personal journeys, documenting progress and motivation.
Frequently asked questions
Sign in to view May Akhtar's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with May Akhtar today
You can use Nutcake’s agentic tools for free. Sign up today to work with May Akhtar on your creator campaign.