What kind of content does Lauren Mudd make?
Lauren Mudd offers an authentic glimpse into mum life from Newcastle, sharing relatable experiences with pregnancy, birth, and everyday parenting. Her content, primarily on Instagram and TikTok, features heartwarming family days out, from museum adventures to toddler activities. Lauren also explores lifestyle topics like dental transformations and travel, creating a warm and engaging space for her audience.
Are you a brand that’s partnered with Lauren Mudd?
Verify your partnershipWho is Lauren Mudd’s audience?
Lauren Mudd's audience is primarily comprised of individuals interested in parenting, family activities, and lifestyle content, likely concentrated within the UK. Her exceptionally high TikTok engagement rate (12.72%) significantly surpasses industry benchmarks (TikTok ~3.0%), indicating a highly receptive and active community on that platform. While her Instagram engagement (0.50%) is below the benchmark (Instagram ~1.5%), the overall audience appears deeply invested in her "mum life" narrative, suggesting strong potential for brand partnerships focused on family-oriented products and services.
Which creators are similar to Lauren Mudd?
If you're looking for creators like this creator, you'll find relatable content perfect for parents navigating the joys and challenges of family life.
Chloe Haycock
Instagram @chloehaycock_
This creator shares content about their family life, often featuring their young sons. Videos include gardening activities like planting vegetables and hanging baskets, as well as family holidays at caravan parks and Butlins. They also post about personal topics such as hair transformations and trying out new beauty trends like sock curls. The creator frequently discusses the experiences of being a boy mum, including moments of overstimulation and funny toddler interactions.
Amy Brook
Instagram @amyvbrook
The creator shares content about everyday life as a mother to a toddler. Their videos often feature outfit inspiration, focusing on comfortable and colourful clothing suitable for mums, with links to where items can be purchased. They also share tips on saving money, particularly on food shops, and discuss relatable aspects of motherhood, such as the challenges and joys of raising young children. Additionally, the creator documents family activities and experiences, including holidays and days out.
Estera Pawlak
TikTok @esterapawlak · Instagram @esterapawlak
This creator shares daily vlogs documenting the realities of family life and motherhood in the United Kingdom. Content focuses on personal milestones, home organisation, and practical parenting tips, often featuring collaborations with various lifestyle brands. Additionally, the creator provides updates on relocating to Australia and offers insights into maintaining a home with young children. Through these videos, they highlight the balance between managing domestic chores, family activities, and self-care.
Frequently asked questions
Sign in to view Lauren Mudd's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Lauren Mudd today
You can use Nutcake’s agentic tools for free. Sign up today to work with Lauren Mudd on your creator campaign.