What kind of content does South Optic make?
South Optic offers a unique blend of photography tutorials and urban exploration, primarily on TikTok and Instagram. Their content dives deep into advanced techniques like long exposure and panning, often showcasing stunning night-time cityscapes. Beyond traditional photography, they also share insights on leveraging AI for creative ideation and essential travel tech like eSIMs, making them a go-to resource for visually-driven creators and brands interested in innovative storytelling.
Are you a brand that’s partnered with South Optic?
Verify your partnershipWho is South Optic’s audience?
South Optic's audience is likely comprised of aspiring and established photographers, particularly those interested in urban environments and the intersection of technology with creative pursuits. Their high engagement rates on both TikTok (6.52% ER) and Instagram (14.16% ER), significantly exceeding platform benchmarks, signal a highly receptive and active community. This suggests strong intent for learning, inspiration, and potentially adopting new tools or techniques discussed in South Optic's content, making them a valuable audience for brands in the photography, travel tech, and AI ideation spaces.
Which creators are similar to South Optic?
If you're looking for creators like this, you're seeking photography tutorials, long exposure, urban photography, AI ideation, and travel tech enthusiasts to inspire your next visual adventure.
Tom Wright
TikTok @d.grade · Instagram @d.grade
This creator shares photography tips and techniques, often focusing on street photography and cityscape shots. They demonstrate how to use different camera equipment, including Sony Alpha and Fujifilm cameras, and discuss the impact of various lenses and focal lengths. The creator also shares insights into editing software and AI tools that can assist with the creative process, as well as reviews of new technology like mobile phones and camera stabilisers.
Kam Visions
TikTok @kamvisions · Instagram @kam_visions
This creator shares photography tips and tricks, focusing on techniques like long exposures, panning, and using specific camera settings. They demonstrate how to capture motion blur in urban environments, such as London and Dubai, often using a tripod or mini tripod. The creator also explores the capabilities of camera equipment like the Osmo Pocket 3 for travel videography and offers advice on using framing and different lens focal lengths.
Edvardas Valatkevicius
Instagram @xxi.vision
This creator focuses on photography, videography, and travel content. They frequently produce tutorials and behind-the-scenes videos showcasing camera gear, editing techniques, and technical settings. Much of their content is filmed in London or during trips to natural and urban locations. They also share promotional content for various technology and automotive brands.
Frequently asked questions
Sign in to view South Optic's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with South Optic today
You can use Nutcake’s agentic tools for free. Sign up today to work with South Optic on your creator campaign.