What kind of content does Jay Porter make?
Jay Porter offers a heartwarming glimpse into family life on TikTok and Instagram, focusing on relatable parenting moments and the joys of raising young children. Their content beautifully captures the magic of holidays, from festive preparations to joyful family vlogs, alongside everyday nursery scenes and candid discussions about child safety and routines. Brands seeking authentic family-focused engagement will find Jay's warm and humorous approach highly appealing.
Are you a brand that’s partnered with Jay Porter?
Verify your partnership
Who is Jay Porter’s audience?
Jay Porter's audience is likely composed of parents and caregivers in GB, actively seeking advice and inspiration related to child-rearing, nursery setup, and family holiday planning. Their high engagement rates on both TikTok (9.61% ER) and Instagram (7.63% ER) significantly surpass industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and invested follower base. This suggests strong intent signals for product recommendations, sponsored content, and affiliate marketing opportunities within the parenting and family lifestyle niche.
Which creators are similar to Jay Porter?
If you're looking for creators like this creator, they're perfect for brands targeting parents seeking inspiration for their children, family activities, and festive holiday content.
Lauren Pack
Instagram @lauren__pack
This creator shares snippets of family life, focusing on parenting three children. Their content features day-in-the-life vlogs, shopping hauls, and outfit showcases. They also provide practical tips on children's routines and activities for families with different age groups. The videos document both the realities of daily parenting and moments of leisure.
tennesseethresh
TikTok @tennesseethresh · Instagram @tennesseethresh
This creator shares videos about their daily life, including grocery shopping trips and preparing meals. They also post about attending events, such as a Pilates event and a trip to The Brits. The creator often features their child and discusses family activities, like trips to soft play and preparing their child's meals. Content also includes personal routines like skincare and getting ready for nights out.
Ollie Lock
Instagram @ollielockeworld
This creator shares content about their personal life, including family events and holidays. They also post about their experiences with their children and their husband. Additionally, the creator discusses their involvement in television shows and their involvement in charitable campaigns. Some videos feature collaborations with brands for promotions and challenges.
Frequently asked questions
Sign in to view Jay Porter's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Jay Porter today
You can use Nutcake’s agentic tools for free. Sign up today to work with Jay Porter on your creator campaign.