What kind of content does this_esme make?
This creator offers an authentic glimpse into equestrian life, sharing practical advice on horse care and the realities of rural living. Their content spans engaging TikTok videos and vibrant Instagram posts, featuring everything from daily routines and pet antics to honest reviews of equestrian gear. Brands can expect a relatable and down-to-earth tone that resonates deeply with an audience passionate about horses and country lifestyles.
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Who is this_esme’s audience?
This_esme's audience is highly engaged, with exceptionally high engagement rates (17.37% on TikTok, 17.55% on Instagram) significantly outperforming industry benchmarks (TikTok ~3.0%, Instagram ~1.5%). This suggests a dedicated community actively seeking content around equestrian life, horse care, and rural living. Their intent likely centers on learning about horse care, discovering new equestrian gear, and enjoying authentic pet content. The strong engagement indicates a receptive audience for sponsored content and product recommendations within these niches.
Which creators are similar to this_esme?
If you're looking for creators like this creator, you'll find them perfect for brands targeting equestrian enthusiasts, horse owners, and those who love rural and pet-centric content.
SillyPrune
TikTok @sillyprune · Instagram @sillyprune
This creator posts videos about horses and equestrian activities, including riding, jumping, and racing. They also share content related to off-roading with quad bikes and driving trucks. Some videos feature humorous stories and vlogs about their experiences, sometimes involving their dogs and personal anecdotes.
Livi Shelby
TikTok @livshelby
This creator posts videos about equestrian life, including riding horses and caring for them. They also share their journey of starting their own equestrian clothing brand, documenting the design process and photoshoots. Additionally, the creator discusses personal topics such as building confidence after childbirth and navigating challenging social dynamics with other girls. They also share stories about rescuing and rehoming ponies.
India Katona
Instagram @indiakatona
This creator shares content related to equestrian life, often featuring their horses and country pursuits. They document visits to events like the Chelsea Flower Show and Badminton Horse Trials, highlighting shops and brands they discover. The creator also shares insights into their social media journey, including launching training courses. Additionally, they post humorous comparisons between goats and men, as well as picturesque views from their rural surroundings.
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