What kind of content does Lucy Smith make?
Lucy Smith crafts delightful, instructional cooking videos on Instagram and TikTok, specializing in recipes made entirely from scratch. Her content spans a delicious range of baked goods, savory dishes, and refreshing drinks, all presented with a warm and approachable tone. Beyond the kitchen, Lucy offers followers an authentic look into her personal hobbies and daily life, making her a relatable and engaging personality for brands seeking to connect with an engaged audience.
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Verify your partnershipWho is Lucy Smith’s audience?
Lucy Smith's audience is likely comprised of home cooks and aspiring bakers seeking practical, accessible recipes and culinary inspiration. Their intent signals are strong, indicated by high engagement rates on both Instagram (4.79%) and TikTok (9.36%), significantly outperforming platform benchmarks (Instagram ~1.5%, TikTok ~3.0%). This suggests a highly invested community that actively consumes, shares, and potentially replicates Lucy's content, offering valuable opportunities for brand partnerships focused on kitchenware, ingredients, or lifestyle products.
Which creators are similar to Lucy Smith?
If you're looking for creators like this creator, you'll find them perfect for home cooks seeking delicious recipes, baking inspiration, and a peek into a balanced lifestyle.
Yinka Ogunbiyi
Instagram @foodfireandsoul
This creator posts recipes and cooking tutorials. They focus on dishes such as seafood, chicken, and baked goods like cheesecake and cornbread. The creator also shares drink recipes, including cocktails and mocktails. They often highlight specific ingredients or brands in their videos.
Mandi
Instagram @thatgirl.mandi
This creator shares a variety of recipes, focusing on easy-to-make dishes. Their content includes tutorials for sweet treats like strawberry cookies and chocolate yogurt clusters, as well as savoury meals such as bourbon chicken and millionaire's spaghetti. They also demonstrate how to make cocktail-inspired sorbets and baked goods like mac and cheese.
Remi Idowu
TikTok @foodbyremi · Instagram @foodbyremi
This creator shares a variety of recipes, focusing on both sweet and savoury dishes. They often post baking tutorials, covering topics such as cakes, cookies, and pretzels. The creator also shares recipes for main courses like chicken curry, chicken wings, and roast chicken. Some videos offer cooking hacks, such as a doner kebab recipe, and drink recipes like a hazelnut latte slushie. They also recently shared content related to their wedding.
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