What kind of content does shaz make?
Shaz offers a deeply personal and reflective look into the worlds of journaling and scrapbooking on Instagram. Through visually rich content, they share their creative process, showcasing beautiful journal spreads and the unique materials that inspire them. Shaz also weaves in themes of personal growth and gratitude, often connecting these reflections to cherished family moments, particularly those with their son.
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Who is shaz’s audience?
shaz's audience is likely comprised of individuals interested in self-improvement, mindfulness, and creative expression, primarily within the UK. Their high Instagram engagement rate of 24.21% significantly surpasses typical benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly receptive and actively participating community. This suggests strong intent signals for content related to journaling, scrapbooking, personal growth, and gratitude practices, promising high-quality engagement and potential for conversion on Nutcake.
Which creators are similar to shaz?
If you're looking for creators like this creator, you'll love those who inspire personal growth through journaling, scrapbooking, and sharing family gratitude.
The Juliet Journal
TikTok @thejulietjournal · Instagram @_thejulietjournal
This creator makes videos about journaling and scrapbooking, often using themed collections. They create content inspired by different eras, colours, and characters, such as Alice in Wonderland or 1940s fashion. The videos also feature unboxings of craft supplies like PET tape and journals. Additionally, the creator shares tutorials on making thank you cards and organising craft materials.
yougettimeto
TikTok @yougettimeto
This creator shares videos documenting their daily life and creative projects. A recurring theme is the 'a scrap a day' series, where they add a piece of ephemera to a journal each day to practice gratitude. They also post about their personal experiences, such as dental procedures and dietary changes due to health reasons. Other content includes attempts at food challenges and outdoor activities.
Abbie Sophia
TikTok @abbiesophiawhite
This creator shares videos about their journaling process, including creating vision boards. They also post fashion content, such as outfit of the day videos and showcasing special occasion dresses. The creator often shares personal affirmations and reminders for themselves and their audience. Their content reflects themes of self-expression and personal enjoyment.
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