What kind of content does Ruby Cleansthings make?
Ruby Cleansthings offers a refreshing blend of home organization and lifestyle content across TikTok and Instagram. Her videos showcase satisfying cleaning transformations and practical tidying hacks, all delivered with an uplifting and motivational tone. Beyond her immaculate spaces, Ruby invites followers into her daily life through engaging vlogs, sharing everything from gardening adventures to personal acts of kindness.
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Who is Ruby Cleansthings’s audience?
Ruby Cleansthings' audience is likely composed of individuals seeking practical home organization tips and motivational content, primarily from the UK. Their high engagement rates (TikTok 8.33% ER, Instagram 3.94% ER) significantly surpass industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and active community. These followers are actively looking for inspiration and actionable advice for their own homes, suggesting strong potential for product adoption and brand loyalty within this engaged creator ecosystem.
Which creators are similar to Ruby Cleansthings?
If you're looking for creators like this, you'll love channels that offer satisfying cleaning transformations and inspiring home organization tips for a more motivated, tidy life.
ourhouse_tohome
TikTok @ourhouse_tohome
This creator shares videos about house cleaning and organisation, often documenting their 'Sunday reset' routines. They also share cleaning tips and product reviews, discussing their experiences with different cleaning tools and methods. The content frequently touches on the realities of parenting, including managing toddlers and the challenges of maintaining a tidy home with children. They also share personal reflections on motherhood and the differences between social media portrayals and real life.
Rachel Davies-Day
TikTok @rooshome · Instagram @homewithroo
This creator shares videos about home renovations, including painting and deep cleaning. They often document their cleaning routines, whether it's a quick tidy-up or a more thorough clean of specific areas like bathrooms or cars. The creator also posts about their experiences as a parent, including their breastfeeding journey and daily life with their baby. Additionally, they sometimes feature skincare routines and coffee-making with specific products.
Laura Mountford
TikTok @lauracleanaholic · Instagram @lauracleanaholic
This creator shares videos about home organisation and cleaning, often focusing on decluttering specific areas such as kitchen cupboards, bathrooms, and laundry rooms. They document their journey through a 'decluttering diaries' series, offering tips and motivation for viewers to organise their own homes. The creator also shares content related to home styling, seasonal refreshes, and travel, including dog-friendly property finds.
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