What kind of content does Kirsten Rawlings make?
Kirsten Rawlings offers a vibrant blend of beauty and lifestyle content across TikTok and Instagram. Her feed is a go-to for detailed hair care routines, focusing on products and methods for achieving healthy, growing locks. Beyond beauty, Kirsten shares her deep appreciation for matcha, from brewing techniques to cafe explorations. She also provides honest reviews of skincare, personal care items, and popular clothing hauls, making her a relatable and trusted voice for brands.
Are you a brand that’s partnered with Kirsten Rawlings?
Verify your partnership
Who is Kirsten Rawlings’s audience?
Kirsten Rawlings' audience is likely composed of individuals interested in beauty, skincare, and lifestyle content, with a strong leaning towards practical advice and product recommendations. Her exceptionally high engagement rates on both TikTok (6.05% ER) and Instagram (16.80% ER), significantly surpassing industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicate a highly dedicated and responsive community. These followers actively seek out her hauls, reviews, and hair care tips, suggesting a strong purchase intent and a high-quality engagement profile for potential brand partnerships.
Which creators are similar to Kirsten Rawlings?
If you're looking for creators like Kirsten Rawlings, you'll love discovering beauty enthusiasts who share honest reviews on hair care, skincare, and makeup hauls, often featuring trending ingredients like matcha.
Carmela De La Cruz
TikTok @imcarmelamae · Instagram @imcarmelamae
This creator shares content about beauty and makeup, featuring products from brands such as Armani Beauty, Prada, and YSL Beauty. They showcase different makeup looks, including bold eye styles and subtle lip colours, often highlighting lip glosses and highlighters. The creator also shares their experiences with food, reviewing restaurants and specific dishes like hotpot and Japanese BBQ in London. Additionally, they sometimes post about unique activities, such as visiting a cat cafe, and discuss skincare and fragrance products.
hay
TikTok @haygracie_
This creator posts content related to fashion and beauty. They share outfit inspiration, makeup recommendations, and hair styling tutorials using various products. The creator also features hauls from online retailers, showcasing clothing and home goods. Additionally, they share personal updates and sometimes discuss comfort movies or favourite takeaways.
Freya
TikTok @freya.rowex
This creator shares content related to home décor, including items from shops like B&M and Primark. They also post about beauty routines, such as face masks and lash lifts, and fashion, featuring outfits and pyjamas. Additionally, the creator discusses personal growth, health tips like electrolyte drinks and ginger shots, and shares lifestyle content, including gift ideas and food recipes like yogurt cheesecake.
Frequently asked questions
Sign in to view Kirsten Rawlings's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Kirsten Rawlings today
You can use Nutcake’s agentic tools for free. Sign up today to work with Kirsten Rawlings on your creator campaign.