What kind of content does Zoe PhD Life make?
Zoe PhD Life offers a candid look into the realities of doctoral study. On TikTok, she shares practical advice and personal anecdotes about navigating the PhD journey, from thesis submission to the crucial viva exam. Her content also champions women in academia and touches on personal wellbeing, offering a relatable and insightful perspective for brands seeking to connect with an engaged audience interested in education and personal growth.
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Who is Zoe PhD Life’s audience?
Zoe PhD Life's audience is likely comprised of individuals pursuing or interested in higher education, particularly postgraduate studies, with a strong emphasis on women navigating academic careers. Their intent signals are high, as evidenced by the exceptionally strong engagement rate of 7.37% on TikTok, significantly outperforming benchmarks (TikTok ~3.0% ER). This suggests a highly invested and receptive community eager for relatable content on the challenges and triumphs of academic life, thesis completion, and career progression within academia. The quality of engagement is therefore expected to be superior, indicating a strong potential for community building and brand loyalty.
Which creators are similar to Zoe PhD Life?
If you're looking for creators like this creator, you'll find relatable content for fellow PhD students navigating academic life, thesis submission, and viva preparation, especially for women in academia.
Vee Kativhu
TikTok @veekativhu · Instagram @veekativhu
This creator shares content about their journey through a PhD program. Their videos document the process of writing a dissertation focused on the experiences of Black women in UK universities. They also post about preparing for and undergoing their PhD defense, including travel for the examination. Additionally, the creator shares aspects of their daily life, such as morning routines and attending events like university lectures.
Aku Sika
Instagram @sikainscience
This creator shares content about their journey as a PhD student in STEM. They discuss various aspects of academic life, including the 'publish or perish' system, funding their studies, and personal financial choices. The creator also touches on the challenges and realities of research, personal organisation using tools like Notion, and reflections on the academic process.
lifeofbernadeta
TikTok @lifeofbernadeta
This creator shares content about their life as a PhD student, often focusing on topics related to STEM and their academic journey. They discuss challenges and priorities within their PhD studies, and also share snippets of their daily life. The creator occasionally posts about fashion and collaborations with brands.
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