What kind of content does em make?
em brings viewers along on breathtaking outdoor adventures across the UK's stunning landscapes. Through engaging videos on TikTok, they capture the thrill of hiking, climbing, and skiing, often set against the magic of sunrise moments. em's content radiates a positive and inspiring outlook on exploring the natural world.
Are you a brand that’s partnered with em?
Verify your partnership
Who is em’s audience?
em's audience is likely composed of individuals interested in outdoor recreation, travel, and appreciating natural beauty, particularly within the UK. Their high TikTok engagement rate of 8.48% significantly surpasses industry benchmarks (TikTok ~3.0%), indicating a highly receptive and active community. This suggests viewers are not just passively consuming content but are actively engaging with em's adventures and UK landscape features, signaling strong potential for brand partnerships focused on travel, outdoor gear, or lifestyle products.
Which creators are similar to em?
If you're looking for creators like em, you'll find them perfect for audiences who love breathtaking UK landscapes, epic sunrise hikes, and inspiring outdoor adventures.
HudsonOutdoors
TikTok @hudson.outdoors
This creator posts videos about outdoor activities. The content focuses on hiking, camping, and exploring natural landscapes. Many videos showcase scenic mountain views and the peacefulness of being in nature, often without phone service. The creator also shares thoughts on the benefits of outdoor adventures and the gear associated with them. Additionally, there are clips of the creator navigating different terrains, including mountain descents.
Daniel Fowler
Instagram @downtofowler
This creator posts videos about their travels to natural landscapes, such as Alaska and New Zealand. They share footage of mountains, glaciers, rivers, and forests. The creator also posts about activities like hiking and exploring different environments. Some content highlights moments of relaxation and appreciation for nature, often accompanied by reflections on peace and clarity.
sarwarsetfree
TikTok @sarwarsetfree
This creator shares videos about outdoor activities such as hiking, wild swimming, and wild camping. They document their experiences in various locations, including the Dolomites in Italy and parts of the UK. Their content often features scenic views and emphasises enjoying nature. The creator also touches on themes of mental health and embracing authenticity.
Frequently asked questions
Sign in to view em's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with em today
You can use Nutcake’s agentic tools for free. Sign up today to work with em on your creator campaign.