What kind of content does Zoe make?
Zoe offers a vibrant look into London life, sharing engaging video reviews of the city's latest food hotspots, from cozy pancake restaurants to trendy matcha cafes. Her content also highlights unique experiences like enamel jewellery and candle-making workshops, alongside seasonal events like Christmas light trails and summer rooftop bar discoveries. Zoe's platform is a go-to for discovering special offers and hidden gems across London, often through exciting PR invites.
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Who is Zoe’s audience?
Zoe's audience is likely comprised of individuals interested in exploring London's culinary scene and participating in unique local experiences, particularly around festive periods. Their high Instagram engagement rate (27.13%), significantly exceeding benchmarks like TikTok (~3.0%) and Instagram (~1.5%), signals strong audience loyalty and active interest in Zoe's content. This suggests a high-quality audience that is not only receptive to PR invites and workshop promotions but also likely to convert on opportunities presented.
Which creators are similar to Zoe?
If you're looking for creators like this creator, target brands seeking authentic London-based foodies and event enthusiasts to promote festive workshops and PR invites.
eat with us London
Instagram @eatwithusldn
This creator shares content about various activities and events happening in London. They often post about vintage markets, food festivals, and restaurant reviews. They also create content related to creative workshops like candle making and pottery painting, as well as seasonal events such as ice skating and orchid festivals. Additionally, the creator shares travel content, including a guide to spending time in Dublin.
alana
Instagram @thefoodbaddie
This creator focuses on sharing their experiences of London's food and entertainment scene. They post reviews of restaurants, highlighting plant-based options, international cuisine like Sri Lankan and Japanese, and classic British dishes such as fish and chips. Additionally, the creator shares their experiences attending theatre shows, musicals, and immersive events across the city. They also document visits to unique shops, pop-up studios, and craft workshops, offering insights into various activities available in London.
Em
TikTok @emilyyspencerx
This creator shares videos about food and drink in London. They often review restaurants, focusing on lunch spots and popular food trends. The creator also shares content about making matcha at home and day trips to places like the Seven Sisters.
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