What kind of content does EL make?
EL crafts visually appealing content across TikTok, sharing charming vlogs of their London life and aesthetic home decor insights. Their feed is a curated glimpse into cozy moments, delightful cafe hopping adventures, and serene escapes to the English countryside. Brands will appreciate EL's focus on creating a beautiful and inviting lifestyle, perfect for showcasing home goods, local businesses, and aspirational living.
Are you a brand that鈥檚 partnered with EL?
Verify your partnership
Who is EL鈥檚 audience?
EL's audience is likely comprised of individuals interested in aspirational yet accessible lifestyle content, particularly those drawn to the aesthetic and "cozy" trends prevalent in home decor and cafe culture. Their high TikTok engagement rate (13.55% ER, significantly above benchmarks like TikTok's ~3.0%) suggests a highly receptive and interactive community, indicating strong potential for brand alignment and effective campaign reach. This audience is actively seeking inspiration and recommendations within EL's niche, signaling a strong intent to discover and potentially purchase products or services related to home styling, local experiences, and curated lifestyle goods.
Which creators are similar to EL?
If you're looking for creators like this creator, you'll love channels that blend London life with cozy home decor and aesthetic cafe hopping for a charming lifestyle inspiration.
Kait Park
TikTok @k8prk
This creator shares videos about their daily life, often focusing on food and dining experiences in London. They document meals out, from casual lunches to dinners at various restaurants, and also show themselves cooking at home. The content includes exploring new food trends, trying different cuisines like Korean and Mexican, and sharing occasional personal vlogs about their activities.
Matilda Bea Lawlor
TikTok @matildabeaa 路 Instagram @matildabeaa
This creator shares content about their daily life, including home renovations and redecorating projects in London. They also post about their experiences trying new places, like hotels and shops. The creator enjoys hobbies such as crafting and baking, often sharing these activities with friends. Additionally, they document their morning routines and cleaning processes, sometimes featuring sponsored products for home care and beauty.
Lexie Lah
TikTok @lexie.lah
This creator shares videos about their daily life and routines, often featuring aspects of slow living and self-care. They document city breaks, such as a weekend trip to Madrid, and explore local areas like Notting Hill. Their content also includes home interiors, showcasing thrifted items and room refreshes. Additionally, they share snippets of hobbies like crocheting and morning routines, including recipes for drinks like frozen blueberry matcha.
Frequently asked questions
Sign in to view EL's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with EL today
You can use Nutcake鈥檚 agentic tools for free. Sign up today to work with EL on your creator campaign.