What kind of content does Bex Beauty make?
Bex Beauty crafts captivating makeup tutorials and transformations, often drawing inspiration from iconic film and TV characters. Their TikTok and Instagram feeds showcase intricate eyeshadow techniques and detailed product reviews, offering viewers a blend of creative artistry and practical advice. Brands will appreciate Bex's ability to translate popular culture into stunning, shareable makeup looks.
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Who is Bex Beauty’s audience?
Bex Beauty's audience is likely comprised of makeup enthusiasts and aspiring artists, primarily from the UK, interested in learning new techniques and discovering products. Their high engagement rates (TikTok: 13.13% ER, Instagram: 5.90% ER) significantly surpass industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and active community. This suggests strong intent signals for tutorial content, product recommendations, and visually impressive transformations, making them an ideal audience for brands seeking engaged consumers within the beauty sector.
Which creators are similar to Bex Beauty?
If you're looking for creators like this creator, you'll love makeup artists who excel at transformative looks, film and TV recreations, and detailed eyeshadow techniques.
Keisha
TikTok @keikeimua
This creator posts tutorials and demonstrations of various makeup looks. They often focus on creative and editorial styles, featuring bold colours and unique techniques such as using their fingers for eyeshadow application. Their content includes detailed breakdowns of the products used, covering items for base, eyes, and lips, and they also occasionally share content about personal style, including trying on new glasses and wigs.
Dori
Instagram @makeupbydoori
This creator posts makeup tutorials and demonstrations. They often showcase different makeup products and techniques, including full face applications and lip liner combinations. The creator also shares content from photoshoots and behind-the-scenes looks at their work as a makeup artist. They frequently collaborate with beauty brands and feature other makeup artists.
Kristy Webley
TikTok @kristywebley · Instagram @kristywebley
This creator posts videos focused on makeup tutorials and product reviews. They frequently demonstrate makeup application techniques, such as contouring hacks and eyeshadow application. The content also includes GRWM (Get Ready With Me) videos, showcasing routines for different occasions and featuring a variety of beauty products from different brands.
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