What kind of content does Bex Beauty make?
Bex Beauty specializes in captivating makeup tutorials and transformations on TikTok and Instagram. Her content shines with creative recreations of iconic film and TV looks, alongside in-depth demonstrations of intricate eyeshadow techniques. Brands will appreciate her engaging product reviews and demonstrations, offering a unique lens on beauty discovery.
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Who is Bex Beauty’s audience?
Bex Beauty's audience is likely comprised of makeup enthusiasts and aspiring artists in the UK, drawn to her expertise in tutorials, transformations, and film/TV recreations. Their intent signals are strong, indicated by exceptionally high engagement rates on both TikTok (13.13% ER, significantly above the ~3.0% benchmark) and Instagram (5.90% ER, well above the ~1.5% benchmark). This suggests a highly receptive and actively engaged community, eager for product reviews and advanced eyeshadow techniques, presenting a valuable opportunity for brands seeking a dedicated and responsive consumer base.
Which creators are similar to Bex Beauty?
If you're looking for creators like this creator, you'll love makeup artists who master transformations, recreate iconic looks, and share in-depth eyeshadow tutorials and product reviews.
Keisha
TikTok @keikeimua
This creator posts tutorials and demonstrations of various makeup looks. They often focus on creative and editorial styles, featuring bold colours and unique techniques such as using their fingers for eyeshadow application. Their content includes detailed breakdowns of the products used, covering items for base, eyes, and lips, and they also occasionally share content about personal style, including trying on new glasses and wigs.
Dori
Instagram @makeupbydoori
This creator posts makeup tutorials and demonstrations. They often showcase different makeup products and techniques, including full face applications and lip liner combinations. The creator also shares content from photoshoots and behind-the-scenes looks at their work as a makeup artist. They frequently collaborate with beauty brands and feature other makeup artists.
Kristy Webley
TikTok @kristywebley · Instagram @kristywebley
This creator posts videos focused on makeup tutorials and product reviews. They frequently demonstrate makeup application techniques, such as contouring hacks and eyeshadow application. The content also includes GRWM (Get Ready With Me) videos, showcasing routines for different occasions and featuring a variety of beauty products from different brands.
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