What kind of content does Esha make?
Esha brings vibrant Indian and Desi aesthetics to life through engaging fashion and outfit inspiration on TikTok. She partners with brands like Anowara Jewels, Nims Boutique, and Edikted, offering exclusive discount codes to her audience. Esha also taps into trending challenges and Bollywood-inspired content, showcasing styling ideas for diverse occasions and even modelling for brands like Raamro Style.
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Who is Esha’s audience?
Esha's audience is likely comprised of individuals interested in fashion, particularly those seeking outfit inspiration and styling ideas rooted in Indian aesthetics. Her high TikTok engagement rate (9.49% ER), significantly exceeding benchmarks like TikTok's ~3.0%, suggests a highly active and responsive community. This indicates strong intent signals, with followers actively seeking and interacting with her content, likely translating to high-quality engagement and potential for conversion on creator-led initiatives.
Which creators are similar to Esha?
If you're looking for creators like this creator, you'll love those who blend Indian aesthetics with trending fashion challenges and styling ideas for unique outfit inspiration.
Abi K
TikTok @abiii_k_
This creator shares videos featuring fashion outfits, often highlighting specific clothing items and brands. They showcase various styles including dresses, jeans, and accessories from retailers like Boohoo, Primark, and Missguided. The content also includes videos with a focus on traditional Indian attire, particularly sarees, often styled for festive occasions and weddings. Some videos feature trending sounds and aesthetics associated with Tamil culture.
Misha Hudda
Instagram @mishahudda
The creator shares content about fashion and beauty. They review makeup products, such as lip oils and mascaras, and discuss skincare items like eye patches. The creator also posts about fashion, including dresses, upcycled pantsuits, and designer watches. They also share travel vlogs and discuss services for shopping and shipping from India.
Seema Sarees
TikTok @seemasarees
This creator posts videos showcasing bridal wear, often featuring traditional South Asian designs. Their content includes shoots for new bridal collections, highlighting different styles and outfits. They also share content related to family and friendships, alongside videos that appear to be dance tutorials or performances with a street style influence.
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