What kind of content does Phillip make?
Phillip crafts vibrant, approachable plant-based recipes that prove vegan cooking can be both delicious and affordable. Their TikTok and Instagram feeds are filled with easy-to-follow tutorials for dishes like chickpea coconut curry and innovative tofu creations, all designed for everyday enjoyment. Beyond the kitchen, Phillip offers a relatable glimpse into their life, sharing travel adventures, sporting event experiences, and entrepreneurial insights.
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Who is Phillip’s audience?
Phillip's audience is likely comprised of individuals interested in accessible, cost-effective plant-based eating, primarily located in the UK. Their intent signals suggest a strong desire for practical recipe inspiration and cooking tips, as evidenced by the high engagement rates. With a TikTok ER of 7.78% and Instagram ER of 6.83%, Phillip's audience engagement significantly surpasses typical benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and actively participating community. This suggests a valuable audience for brands seeking to connect with engaged consumers passionate about vegan and budget-friendly cuisine.
Which creators are similar to Phillip?
If you're looking for creators like Phillip, you'll love their easy, budget-friendly plant-based recipes perfect for anyone wanting to cook delicious vegan meals.
Eat with Aleesha
Instagram @eatwithaleesha
This creator shares recipes for plant-based meals, focusing on vegan dishes. Their content includes tutorials for making salads, pesto, curries, and various baked goods. They also share travel vlogs highlighting vegan-friendly destinations and experiences.
Tasty Curls
TikTok @tastycurls · Instagram @tastycurls
This creator primarily posts recipes for vegan dishes. The recipes feature a variety of ingredients, including tofu, aubergine, and various vegetables, often prepared with a focus on flavourful sauces and spices. They also share content about outdoor activities like hiking and their experiences attending cooking workshops and dining at vegan restaurants.
Rhian Melvin
TikTok @rhi.scran · Instagram @rhi.scran
This creator shares recipes for plant-based meals, often focusing on comfort food and high-protein dishes. Their content includes detailed instructions for dishes such as spicy chipotle pasta, savoury oats, lentil curry, and Thai green curry meatballs. The creator also shares grocery hauls and occasional restaurant reviews, with a focus on accessible and flavourful vegan cooking.
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