What kind of content does Lia make?
Lia crafts engaging beauty content, specializing in perfume reviews, with a particular focus on gourmand and sweet scents. On Instagram, she shares detailed unboxings and application demonstrations of skincare and makeup favorites, from mascaras to highlighters. Her feed is a vibrant showcase of new and trending beauty products, making her a go-to source for authentic reviews and product discovery.
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Who is Lia’s audience?
Lia's audience is likely comprised of beauty enthusiasts in the GB region actively seeking recommendations and honest reviews for perfumes, skincare, and makeup. Their high engagement rate (369.88% ER) significantly surpasses industry benchmarks (Instagram ~1.5% ER), indicating a highly receptive and interactive community. This suggests strong intent signals for product discovery and purchase consideration, making Lia's profile a valuable space for brands targeting this demographic.
Which creators are similar to Lia?
If you're looking for creators like Lia, you'll find them perfect for brands seeking authentic beauty product reviews, perfume recommendations, and skincare or makeup tutorials.
Beebeauty
Instagram @bee.b.eauty
This creator makes videos about beauty products, focusing on both makeup and fragrances. They often showcase luxury items, explaining details like mascara brush shapes, eyeshadow colours, and perfume ingredients. Their content includes demonstrations of various makeup looks, from festive styles to subtle everyday glows. The creator also reviews different scents, describing their character and the feelings they inspire. Many videos feature collaborations with established beauty brands.
Puja Arya
TikTok @reviewsbypuja · Instagram @reviewsbypuja
This creator posts about beauty and skincare products. They share reviews of makeup, such as lip gloss and mascara, and skincare items including serums, moisturisers, and eye creams. The creator also discusses hair products for managing frizz and adding shine, and explores different fragrances. They sometimes attend brand launch events and share unboxing videos of jewellery.
Ana Beauty
Instagram @ana_beauty_things
This creator posts content focused on beauty products. Their videos feature makeup, including mascaras and eyeshadows, and skincare items such as moisturisers and eye creams. They also share content related to fragrances and haircare. Some posts include unboxings and reviews of gifted items.
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