What kind of content does Lia make?
Lia crafts engaging beauty content on Instagram, specializing in perfume reviews, with a particular fondness for gourmand and sweet scents. Her feed is a vibrant showcase of makeup and skincare, featuring unboxings and detailed application demonstrations of everything from mascaras and lip glosses to highlighters and nail polishes. Brands will find a dedicated audience interested in discovering new and popular beauty items.
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Who is Lia’s audience?
Lia's audience is likely composed of beauty enthusiasts in Great Britain actively seeking product recommendations and reviews. Their high engagement rate (369.88% ER) significantly surpasses industry benchmarks (Instagram ~1.5% ER), indicating a highly invested and responsive community. This suggests strong potential for driving conversions on beauty products and perfumes, as followers are clearly demonstrating purchase intent through their interaction. Brands should consider Lia for campaigns targeting consumers eager for authentic, detailed beauty content.
Which creators are similar to Lia?
If you're looking for creators like Lia, you'll find them perfect for brands seeking authentic beauty product reviews and engaging content across perfumes, skincare, and makeup.
Beebeauty
Instagram @bee.b.eauty
This creator makes videos about beauty products, focusing on both makeup and fragrances. They often showcase luxury items, explaining details like mascara brush shapes, eyeshadow colours, and perfume ingredients. Their content includes demonstrations of various makeup looks, from festive styles to subtle everyday glows. The creator also reviews different scents, describing their character and the feelings they inspire. Many videos feature collaborations with established beauty brands.
Puja Arya
TikTok @reviewsbypuja · Instagram @reviewsbypuja
This creator posts about beauty and skincare products. They share reviews of makeup, such as lip gloss and mascara, and skincare items including serums, moisturisers, and eye creams. The creator also discusses hair products for managing frizz and adding shine, and explores different fragrances. They sometimes attend brand launch events and share unboxing videos of jewellery.
Ana Beauty
Instagram @ana_beauty_things
This creator posts content focused on beauty products. Their videos feature makeup, including mascaras and eyeshadows, and skincare items such as moisturisers and eye creams. They also share content related to fragrances and haircare. Some posts include unboxings and reviews of gifted items.
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