What kind of content does Esther Lee make?
Esther Lee shares her culinary adventures across Instagram, focusing on honest food reviews and delicious recipes. From dissecting fast food favorites and unique grocery store finds to crafting popular dishes like cabbage slaw and chicken Caesar wraps, her content is a feast for the senses. Engage with her engaging mukbangs and taste tests, where she explores everything from succulent seafood to decadent desserts and refreshing beverages.
Are you a brand that鈥檚 partnered with Esther Lee?
Verify your partnershipWho is Esther Lee鈥檚 audience?
Esther Lee's audience is likely comprised of food enthusiasts and home cooks actively seeking culinary inspiration and reliable reviews. Their intent signals are strong, indicated by a high engagement rate (ER) of 6.54% on Instagram, significantly outperforming benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly invested and responsive community, eager to interact with her content, from detailed recipes to engaging mukbangs and grocery hauls, promising high-quality engagement and conversion potential for relevant brands.
Which creators are similar to Esther Lee?
If you're looking for creators like this creator, you'll find delicious food reviews, mouthwatering recipes, and fun taste tests perfect for home cooks and adventurous eaters.
Keila Pacheco
Instagram @keilapachecoeats
This creator posts videos reviewing a variety of food items. They often try new menu items from fast-food restaurants and popular eateries. The content includes taste tests of burgers, wraps, drinks, and desserts. They also share their experiences with meal deals and secret menu items.
Nathan Llorin
Instagram @natelo98
This creator posts videos reviewing a variety of foods and restaurants. They try fast food items from places like Jollibee, McDonald's, and Taco Bell, often comparing different locations or menu items. The creator also reviews meals from sporting events such as Knicks and Yankees games, and explores unique food experiences like seafood boils in New York and street food in Hawaii. They frequently test new menu items and seasonal offerings from various eateries.
Gracekellyanneats
Instagram @gracekellyanneats
This creator posts videos reviewing and making a variety of foods. They often try popular restaurant items, such as new menu items from Shake Shack or items from Din Tai Fung. They also create recipes for viral trends, like s'mores dip or Flamin' Hot Cheeto mozzarella sticks. Additionally, they review snack boxes from different countries and prepare seafood boils.
Frequently asked questions
Sign in to view Esther Lee's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Esther Lee today
You can use Nutcake鈥檚 agentic tools for free. Sign up today to work with Esther Lee on your creator campaign.