What kind of content does Mummy Gascoigne-Roe make?
Mummy Gascoigne-Roe offers a candid look into her daily life on TikTok and Instagram, sharing personal updates, family moments, and insights from her work as a mental health support worker. Her content spans lifestyle topics like organization and pet ownership, often featuring authentic glimpses into her routine and personal challenges. Brands can connect with an audience that values genuine storytelling and relatable experiences.
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Who is Mummy Gascoigne-Roe’s audience?
Mummy Gascoigne-Roe's audience is likely composed of individuals seeking relatable lifestyle content and authentic discussions around mental health, particularly those interested in daily routines and vlogs. Her strong Instagram engagement rate (3.60%), significantly above benchmark (1.5%), suggests a highly invested and responsive community on that platform. While her TikTok ER (0.19%) is below benchmark (~3.0%), the sheer follower volume indicates broad reach. This creator's audience demonstrates a clear intent for personal connection and genuine sharing, promising high-quality engagement, especially on Instagram.
Which creators are similar to Mummy Gascoigne-Roe?
If you're looking for creators like this, you'll love authentic vloggers who share their daily routines and mental health journeys for relatable lifestyle content.
Bailey Nelson
TikTok @baileyn · Instagram @baileyn
This creator often posts videos featuring shopping hauls, particularly from Temu, highlighting various products and deals. They also share lifestyle content, including trips, humorous situations, and personal reflections. Some videos touch on relationships, with one suggesting maintaining friendships with ex-partners. The creator occasionally uses trending sounds and encourages a positive mindset.
Dina Stars
Instagram @dinastars_
The creator posts videos featuring hauls of baby clothing and accessories from online stores like Shein and Temu. They also share content related to personal experiences, such as preparing for childbirth, applying makeup, and discussing family matters. Additionally, the creator shares glimpses of their daily life and travels, often incorporating product reviews and recommendations.
Gemma Markland
TikTok @themarklandhome · Instagram @themarklandhome
This creator shares videos about home organisation and DIY projects. They often feature budget-friendly finds from online retailers like Temu, showcasing items such as shoe storage benches and drawer organisers. The creator also shares personal updates, including gym renovations and redecorating their home. They have also posted about travel experiences, such as using a private airport terminal.
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