What kind of content does On The Tools make?
On The Tools brings a dose of humor and real-world insight to the construction and trades industry. Their TikTok and Instagram content showcases relatable, often funny, moments from building sites, alongside practical tool reviews and efficiency tips. This engaging style, infused with popular sounds and comedic scenarios, resonates deeply with tradespeople and offers brands a unique platform to connect with this audience.
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Who is On The Tools’s audience?
On The Tools' audience consists primarily of tradespeople and individuals interested in construction, likely from the UK, drawn to their humorous and relatable content from building sites. Their high engagement rates, particularly on TikTok (4.23% ER, significantly above the ~3.0% benchmark) and strong performance on Instagram (2.67% ER, exceeding the ~1.5% benchmark), indicate a highly receptive and actively participating community. This audience demonstrates strong intent to engage with practical content, tool reviews, and authentic behind-the-scenes glimpses into the trades, suggesting a valuable segment for brands targeting this demographic.
Which creators are similar to On The Tools?
If you're looking for creators like this creator, target audiences who appreciate relatable humor and authentic insights from the world of construction and trades.
The Bald Builders
TikTok @thebaldbuildersofficial · Instagram @thebaldbuilders
This creator focuses on construction and building projects, often sharing behind-the-scenes footage of their work. Their content includes demonstrations of building techniques, such as bricklaying and concrete pouring, as well as showcasing the use of various tools and materials. They also document challenges encountered on building sites, like dealing with unexpected discoveries or logistical issues, and highlight collaborations with other tradespeople and companies.
Ginger Wood Works
TikTok @gingerwoodworks · Instagram @gingerwoodworks
This creator posts videos about home improvement and DIY projects. They showcase various tools, including those from WORKPRO and DeWalt, demonstrating their use in tasks like snow removal, woodworking, and floor epoxy application. The content often includes tips and tricks for carpentry, tool organisation with mini tool chests, and assembling structures like decks and mailboxes. They also share personal reflections on life and gratitude.
Conor Kelly
TikTok @conor_the_digger_driver · Instagram @conor_the_digger_driver
This creator posts videos about their work as a digger driver, showing tasks like digging foundations and footings for construction projects. They also share vlogs documenting daily life, including family activities like 'Daddy Daughter Day' and meal preparations such as steak night and baking. The content also features behind-the-scenes looks at filming days, visits to businesses, and occasional comedic or observational clips about everyday life and driving.
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