What kind of content does On The Tools make?
On The Tools brings the realities of construction and trades to life on TikTok and Instagram with a signature blend of humor and practical advice. Their short-form videos capture relatable, often funny, moments from building sites, alongside insightful tool reviews and efficiency tips. This engaging approach makes them a go-to source for anyone in the trades looking for a laugh and some expert guidance.
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Who is On The Tools’s audience?
On The Tools' audience is primarily comprised of tradespeople and individuals interested in construction, drawn to their humorous and authentic content from building sites. Their high engagement rates, particularly on TikTok (4.23% ER, significantly above the ~3.0% benchmark) and Instagram (2.67% ER, exceeding the ~1.5% benchmark), indicate a highly receptive and active community. This suggests strong intent signals for brands targeting this demographic, with a high likelihood of quality engagement and potential for conversion.
Which creators are similar to On The Tools?
If you're looking for creators like this creator, target audiences who appreciate relatable humor and authentic content from the construction and trades industry.
The Bald Builders
TikTok @thebaldbuildersofficial · Instagram @thebaldbuilders
This creator focuses on construction and building projects, often sharing behind-the-scenes footage of their work. Their content includes demonstrations of building techniques, such as bricklaying and concrete pouring, as well as showcasing the use of various tools and materials. They also document challenges encountered on building sites, like dealing with unexpected discoveries or logistical issues, and highlight collaborations with other tradespeople and companies.
Ginger Wood Works
TikTok @gingerwoodworks · Instagram @gingerwoodworks
This creator posts videos about home improvement and DIY projects. They showcase various tools, including those from WORKPRO and DeWalt, demonstrating their use in tasks like snow removal, woodworking, and floor epoxy application. The content often includes tips and tricks for carpentry, tool organisation with mini tool chests, and assembling structures like decks and mailboxes. They also share personal reflections on life and gratitude.
Conor Kelly
TikTok @conor_the_digger_driver · Instagram @conor_the_digger_driver
This creator posts videos about their work as a digger driver, showing tasks like digging foundations and footings for construction projects. They also share vlogs documenting daily life, including family activities like 'Daddy Daughter Day' and meal preparations such as steak night and baking. The content also features behind-the-scenes looks at filming days, visits to businesses, and occasional comedic or observational clips about everyday life and driving.
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