What kind of content does ROXANA make?
ROXANA crafts engaging beauty and personal care content, showcasing a variety of skincare, makeup, haircare, and fragrance products on Instagram. Her videos offer practical demonstrations of items like eyeshadow palettes and moisturisers, alongside insightful reviews of skincare pads and deodorants. ROXANA also shares her favorite perfumes and tips for maintaining healthy hair, often featuring gifted products in her authentic, helpful style.
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Who is ROXANA’s audience?
ROXANA's audience is likely composed of beauty enthusiasts in GB interested in product reviews and tutorials across makeup, skincare, haircare, and fragrances. Their high Instagram engagement rate (24.63%) significantly surpasses industry benchmarks (Instagram ~1.5% ER), indicating a highly receptive and interactive community. This suggests strong intent signals for product recommendations and a high-quality engagement profile, making ROXANA a valuable partner for brands targeting this demographic.
Which creators are similar to ROXANA?
If you're looking for creators like Roxana, you'll find them perfect for brands targeting beauty enthusiasts seeking authentic reviews and tutorials across makeup, skincare, haircare, and fragrances.
Claire
TikTok @clairelouiselang97
This creator posts content about beauty and skincare products. They often share videos featuring new items they have received from brands such as Kiehl's, L'Oréal Paris UK, COSRX UK, Lee Stafford Hair, and Maybelline UK. Their content includes reviews and first impressions of serums, setting sprays, hair treatments, and sunscreens.
Ana Beauty
Instagram @ana_beauty_things
This creator posts content focused on beauty products. Their videos feature makeup, including mascaras and eyeshadows, and skincare items such as moisturisers and eye creams. They also share content related to fragrances and haircare. Some posts include unboxings and reviews of gifted items.
Caitlin Louise Hughes
TikTok @caitlinlouisehughes
This creator focuses on beauty and skincare content. They post reviews and demonstrations of hair care products, such as sprays and oils, and makeup items like highlighters. Skincare routines, featuring various brands and devices, are also a common theme in their videos. The creator also shares personal reflections on their achievements and experiences within the beauty community.
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