What kind of content does SOPHIE make?
SOPHIE offers a relatable and stylish look into her pregnancy journey on Instagram. She shares authentic bump updates, maternity fashion inspiration, and practical advice on preparing for a new baby, from nursery essentials to must-have items. Beyond pregnancy, SOPHIE also sprinkles in festive holiday content, especially around Christmas, and glimpses of her travels, making her a well-rounded lifestyle voice.
Are you a brand that’s partnered with SOPHIE?
Verify your partnership
Who is SOPHIE’s audience?
SOPHIE's audience is likely comprised of expectant mothers and those planning pregnancies, primarily located in Great Britain, seeking relatable content on maternity fashion, bump updates, and baby preparation. Their intent signals are strong, indicated by a high engagement rate (ER) of 3.80% on Instagram, significantly outperforming benchmarks like TikTok (~3.0%) and Instagram's average (~1.5%). This suggests a highly invested and responsive community, offering excellent potential for brand partnerships focused on maternal wellness, fashion, and lifestyle products.
Which creators are similar to SOPHIE?
If you're looking for creators like this creator, you'll find them perfect for expectant parents navigating pregnancy, baby prep, and maternity style with a festive holiday flair.
demi-lei
TikTok @demileiperrin
This creator shares content about their pregnancy journey, including bump updates and gender reveals. They often post about baby boy clothes and names, expressing excitement about their upcoming arrival. The creator also shares hauls of baby items and discusses their experiences with infertility and positive pregnancy tests. Additionally, they touch upon topics like Christmas gift ideas and social media influencing.
Katie Bonful
TikTok @katiebonful · Instagram @katiebonful
This creator shares content about their family life, including their experiences as a mother to several children. They document their pregnancies, gender reveals, and outfits of the day. The creator also shares personal reflections on motherhood, including memories of children they have lost and messages of hope for others experiencing similar grief. Their content includes family trips and daily routines.
Caitlin Roberts
TikTok @caitlin_aimee_roberts
This creator shares content about their experiences as a first-time mother. Their videos often feature their baby daughter, discussing topics such as pregnancy, preparing the nursery, and everyday moments. The creator also shares fashion content, including outfits for themselves and their daughter.
Frequently asked questions
Sign in to view SOPHIE's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with SOPHIE today
You can use Nutcake’s agentic tools for free. Sign up today to work with SOPHIE on your creator campaign.