What kind of content does Mimi Malthouse make?
Mimi Malthouse shares her passion for beauty and fashion across TikTok and Instagram, captivating audiences with engaging makeup tutorials, transformative hair styling, and coveted product hauls. Her content often highlights sought-after brands like Kylie Cosmetics, NARS, and Sway Hair Extensions, alongside inspiring fashion looks and vibrant travel diaries from destinations like the South of France and Marrakech. Mimi excels at integrating brand partnerships, offering exclusive discount codes and authentic product promotions.
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Verify your partnershipWho is Mimi Malthouse’s audience?
Mimi Malthouse's audience is likely composed of individuals interested in aspirational lifestyle content, specifically within beauty, fashion, and travel. Her exceptionally high engagement rate on Instagram (4.95% ER, significantly above the 1.5% benchmark) suggests a highly dedicated and responsive community, indicating strong purchase intent for recommended products or services. While her TikTok ER (0.15%) is below benchmark, the sheer volume of followers still presents a broad reach. This profile is ideal for brands seeking to tap into a passionate, visually-driven consumer base with proven conversion potential on Instagram.
Which creators are similar to Mimi Malthouse?
If you're looking for creators like Mimi Malthouse, you'll love discovering influencers who share their passion for beauty, fashion, makeup, hair, and travel inspiration.
Sofia Chaparro
TikTok @sofiachaparrorr
This creator posts videos about beauty and fashion. They share tutorials on makeup application, skincare routines, and hairstyling. The content also features product reviews and demonstrations, often highlighting specific brands and items they use. Additionally, the creator shares personal moments, such as celebrating birthdays and discussing their personal style.
Lyss
Instagram @alyssadownsworth
This creator produces social media content primarily centred on fashion and beauty. Their videos often showcase hair-related topics, including collaborations with hair extension brands where discount codes are offered. The creator also features clothing items from various labels. Additionally, content is shared highlighting aesthetically pleasing locations.
Marybridget Stanley
TikTok @marybridgetstanleyx · Instagram @marybridgetstanleyx
The creator posts videos about fashion, makeup routines, and daily activities like shopping and traveling. They share their experiences with hairstyle styling for events and often discuss personal opinions on beauty treatments. Their content includes unboxing and showing gifts and flowers, as well as vlogs of day-to-day life and self-care routines.
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