What kind of content does Mimi Malthouse make?
Mimi Malthouse shares her passion for beauty and fashion across TikTok and Instagram. Her content features engaging makeup tutorials, stunning hair transformations, and exciting product hauls, often highlighting brands like Kylie Cosmetics and NARS. Beyond beauty, Mimi offers fashion inspiration and glimpses into her travels, from the South of France to Marrakech, making her a versatile voice for brands seeking to connect with a style-savvy audience.
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Verify your partnershipWho is Mimi Malthouse’s audience?
Mimi Malthouse's audience is primarily interested in aspirational lifestyle content, with strong signals for beauty, fashion, and travel. Her Instagram engagement rate of 4.95% significantly outperforms the benchmark (1.5%), indicating a highly receptive and interactive community on that platform. While her TikTok ER is below benchmark (0.15%), the sheer volume of followers suggests potential for broader reach. This audience is likely seeking inspiration, product recommendations, and practical tips within Mimi's niche, offering high-quality engagement opportunities, particularly on Instagram.
Which creators are similar to Mimi Malthouse?
If you're looking for creators like Mimi Malthouse, partner with those who excel at showcasing beauty, fashion, makeup, hair, and travel content for an engaged audience.
Sofia Chaparro
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This creator posts videos about beauty and fashion. They share tutorials on makeup application, skincare routines, and hairstyling. The content also features product reviews and demonstrations, often highlighting specific brands and items they use. Additionally, the creator shares personal moments, such as celebrating birthdays and discussing their personal style.
Lyss
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This creator produces social media content primarily centred on fashion and beauty. Their videos often showcase hair-related topics, including collaborations with hair extension brands where discount codes are offered. The creator also features clothing items from various labels. Additionally, content is shared highlighting aesthetically pleasing locations.
Marybridget Stanley
TikTok @marybridgetstanleyx · Instagram @marybridgetstanleyx
The creator posts videos about fashion, makeup routines, and daily activities like shopping and traveling. They share their experiences with hairstyle styling for events and often discuss personal opinions on beauty treatments. Their content includes unboxing and showing gifts and flowers, as well as vlogs of day-to-day life and self-care routines.
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