What kind of content does New Rules make?
New Rules crafts original songs and acoustic covers that delve into the complexities of relationships and personal emotions. Their TikTok channel offers a blend of heartfelt love songs, insights into music production, and glimpses into their lifestyle. Brands can expect authentic content that resonates with a young audience through relatable themes and a genuine artistic voice.
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Who is New Rules’s audience?
New Rules' audience is likely comprised of young adults and teens drawn to relatable, emotionally resonant original music and acoustic covers. Their high TikTok engagement rate (6.86% ER) significantly surpasses benchmarks (TikTok ~3.0% ER), indicating a highly active and invested fanbase. This suggests strong intent signals for music discovery, fan community interaction, and potential interest in lifestyle content that aligns with the creator's personal brand. The quality of engagement is demonstrably high, presenting a valuable opportunity for brands seeking to connect with a passionate and responsive demographic.
Which creators are similar to New Rules?
If you're looking for creators like this creator, you'll find them perfect for audiences who appreciate original acoustic music, heartfelt love songs, and a glimpse into a creative lifestyle.
Persia Holder
TikTok @persiaholder · Instagram @persiaholder
This creator shares videos featuring their original songs, which often explore themes of heartbreak, unrequited love, and complex relationships. They also post content related to music, including live performances, acoustic renditions of their songs, and behind-the-scenes footage from shows, such as a trip to Paris to support another artist. Additionally, the creator sometimes shares hair tutorials, focusing on styling curly hair.
Tim Gallagher
TikTok @timgallaghermusic
This creator posts videos of themselves singing and playing music. They often share original songs they have written, with themes revolving around love and relationships. Some content includes performances in different acoustic settings and mentions of recording music for an album. They also occasionally share cover songs and performances with other artists.
lili caseley
Instagram @lilicaseley_
This creator posts videos about their music, including new song releases and acoustic versions of existing tracks. They also share content related to songwriting, often discussing the inspiration behind their lyrics and collaborations. Some posts feature behind-the-scenes footage from music video shoots and personal reflections on their creative journey. Additionally, the creator has shared a TV advert soundtracked by their music.
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