What kind of content does New Rules make?
New Rules crafts original songs and acoustic covers that delve into the complexities of love and personal emotion. Their music, often inspired by other artists, is shared across TikTok, where they also offer insights into music production, vocal arrangements, and the industry. Beyond their musical talents, New Rules provides a glimpse into their lifestyle, creating a relatable and authentic connection with their audience.
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Who is New Rules’s audience?
New Rules' audience is likely comprised of young adults and teens interested in contemporary pop music, songwriting, and relatable lifestyle content. Their strong TikTok presence and exceptionally high engagement rate (6.86% ER, significantly above TikTok's 3.0% benchmark) signal a highly active and receptive fanbase eager for original music and acoustic covers. This audience is likely to engage deeply with music production insights and emotionally resonant love songs, indicating a strong potential for community building and conversion on Nutcake.
Which creators are similar to New Rules?
If you're looking for creators like this creator, you'll find artists perfect for those who appreciate original acoustic music, heartfelt love songs, and a glimpse into a creative lifestyle.
Persia Holder
TikTok @persiaholder · Instagram @persiaholder
This creator shares videos featuring their original songs, which often explore themes of heartbreak, unrequited love, and complex relationships. They also post content related to music, including live performances, acoustic renditions of their songs, and behind-the-scenes footage from shows, such as a trip to Paris to support another artist. Additionally, the creator sometimes shares hair tutorials, focusing on styling curly hair.
Tim Gallagher
TikTok @timgallaghermusic
This creator posts videos of themselves singing and playing music. They often share original songs they have written, with themes revolving around love and relationships. Some content includes performances in different acoustic settings and mentions of recording music for an album. They also occasionally share cover songs and performances with other artists.
lili caseley
Instagram @lilicaseley_
This creator posts videos about their music, including new song releases and acoustic versions of existing tracks. They also share content related to songwriting, often discussing the inspiration behind their lyrics and collaborations. Some posts feature behind-the-scenes footage from music video shoots and personal reflections on their creative journey. Additionally, the creator has shared a TV advert soundtracked by their music.
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