What kind of content does IpsBeauty make?
IpsBeauty shares engaging TikTok tutorials focused on lash lifts, extensions, and eyebrow tinting, alongside in-depth skincare routines featuring popular Korean glass skin masks. Her content also offers a glimpse into her lifestyle, from trying new beverages to cherished family moments. Brands can connect with IpsBeauty for authentic beauty and lifestyle collaborations.
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Who is IpsBeauty’s audience?
IpsBeauty's audience is likely comprised of individuals interested in accessible, at-home beauty treatments and skincare, with a strong leaning towards practical lifestyle content. Their intent signals suggest they are actively seeking tutorials, product recommendations, and aspirational yet achievable beauty routines. With a TikTok engagement rate of 1.67%, IpsBeauty's audience engagement is slightly above the benchmark (3.0%), indicating a receptive and interactive community that values her content. This presents a strong opportunity for brands looking to connect with consumers actively exploring and investing in their personal care and beauty regimens.
Which creators are similar to IpsBeauty?
If you're looking for creators like this creator, you'll love their expert advice on beauty treatments, skincare routines, and a balanced lifestyle.
Glowwithshann
TikTok @shannroper
This creator shares videos about beauty products and lifestyle topics. They demonstrate how to apply false eyelashes, including cluster lashes and pre-glued styles, and review various eye makeup products like eyeliner and lash sealants. The creator also features American sweets and chocolates found in UK supermarkets, alongside household items such as fabric softener. Additionally, they touch upon personal experiences, including a story about their child's health condition, sleep apnoea, and discuss hair curlers and makeup removers.
Perl Cosmetics
TikTok @perlcosmetics · Instagram @perlcosmetics
The creator makes videos about beauty and skincare products, including reviews of lip oils, lash serums, cleansing balms, face masks, and hair oils. They often share personal experiences with these products and discuss their effectiveness and ingredients. The content also includes updates about product development and restocks. Their videos target viewers interested in natural, effective beauty solutions.
Arwen
Instagram @arwen_beautysavvy
The creator posts content focused on beauty, including detailed reviews and demonstrations of makeup, skincare, and hair care products. They showcase various makeup items, from foundations and blush for natural enhancement to vibrant mascaras and eyeshadow palettes for bolder looks. The creator also shares effective skincare routines and discusses specific products that address concerns like hydration, blemishes, and anti-ageing. Additionally, their content includes reviews of hair treatments, often highlighting how these products can improve hair health and shine. Many posts feature collaborations with well-known beauty brands, including luxury options.
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