What kind of content does IpsBeauty make?
IpsBeauty shares engaging video tutorials on TikTok, focusing on popular beauty treatments like lash lifts, extensions, and eyebrow tinting. They also offer practical advice on achieving glowing skin with routines and mask recommendations, including the coveted Korean glass skin. Beyond beauty, IpsBeauty offers a glimpse into their lifestyle, featuring fun moments trying new drinks and enjoying time with family.
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Who is IpsBeauty’s audience?
IpsBeauty's audience is likely comprised of individuals interested in accessible, at-home beauty treatments and skincare, with a strong leaning towards practical lifestyle content. Their intent signals suggest a desire for actionable advice, product recommendations, and relatable beauty journeys. With a TikTok engagement rate of 1.67%, IpsBeauty is performing slightly above the platform benchmark of 3.0% ER, indicating a highly engaged community that actively consumes and interacts with her content. This suggests a valuable audience for brands seeking to connect with consumers interested in beauty and personal care.
Which creators are similar to IpsBeauty?
If you're looking for creators like this creator, you'll find them perfect for anyone seeking expert beauty tips, lash lift inspiration, and effective skincare routines for a balanced lifestyle.
Glowwithshann
TikTok @shannroper
This creator shares videos about beauty products and lifestyle topics. They demonstrate how to apply false eyelashes, including cluster lashes and pre-glued styles, and review various eye makeup products like eyeliner and lash sealants. The creator also features American sweets and chocolates found in UK supermarkets, alongside household items such as fabric softener. Additionally, they touch upon personal experiences, including a story about their child's health condition, sleep apnoea, and discuss hair curlers and makeup removers.
Perl Cosmetics
TikTok @perlcosmetics · Instagram @perlcosmetics
The creator makes videos about beauty and skincare products, including reviews of lip oils, lash serums, cleansing balms, face masks, and hair oils. They often share personal experiences with these products and discuss their effectiveness and ingredients. The content also includes updates about product development and restocks. Their videos target viewers interested in natural, effective beauty solutions.
Arwen
Instagram @arwen_beautysavvy
The creator posts content focused on beauty, including detailed reviews and demonstrations of makeup, skincare, and hair care products. They showcase various makeup items, from foundations and blush for natural enhancement to vibrant mascaras and eyeshadow palettes for bolder looks. The creator also shares effective skincare routines and discusses specific products that address concerns like hydration, blemishes, and anti-ageing. Additionally, their content includes reviews of hair treatments, often highlighting how these products can improve hair health and shine. Many posts feature collaborations with well-known beauty brands, including luxury options.
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