What kind of content does BrickAway make?
BrickAway crafts visually striking content centered on action figures and collectibles across TikTok and Instagram. Their videos dive deep into franchises like Marvel, DC Comics, and popular video games, showcasing meticulous posing, customisation, and the creative use of accessories. Brands can expect engaging unboxing experiences and a glimpse into a curated personal collection, all presented with a keen eye for detail and a passion for pop culture.
Are you a brand that’s partnered with BrickAway?
Verify your partnership
Who is BrickAway’s audience?
BrickAway's audience is highly engaged, demonstrating exceptional interaction rates significantly above platform benchmarks (TikTok: 12.96% vs. ~3.0% benchmark; Instagram: 26.04% vs. ~1.5% benchmark). This suggests a dedicated community of collectors and enthusiasts actively seeking content related to action figures, collectibles, toy photography, and pop culture. Their intent likely centers on discovering new items, appreciating creative toy photography, and participating in discussions around their shared interests. The high engagement quality indicates strong potential for brand partnerships and product promotion within this passionate niche.
Which creators are similar to BrickAway?
If you're looking for creators like this creator, target fans of action figures, collectibles, toy photography, unboxing, and pop culture enthusiasts.
CBT
TikTok @comic_book_things
This creator posts content primarily focused on Marvel and DC Comics characters. They often share "edit" style videos featuring different character variants and create lists, such as their top 10 Marvel characters. They also engage with interactive trends like "Your Month, Your Marvel Character".
Joe Bentham
TikTok @hzjoe · Instagram @hzjoe03
This creator focuses on content related to upcoming superhero films and television series. They discuss trailers, plot details, and casting news for franchises such as Spider-Man, Avengers, and Green Lantern. The creator also covers updates on animated and live-action adaptations of video games, like Super Mario and Minecraft, as well as other film and TV news including Dune and The Boys.
Cole Skilbeck
Instagram @coleskilbeck
This creator shares videos about various aspects of comic books and their related media. They document their progress in 3D printing a cosplay of the Agent Venom armour. They also post reactions to trailers for superhero films and video games, such as Five Nights at Freddy's and Mortal Kombat. Additionally, the creator shares content related to conventions, including trying hot sauces and exploring stalls.
Frequently asked questions
Sign in to view BrickAway's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with BrickAway today
You can use Nutcake’s agentic tools for free. Sign up today to work with BrickAway on your creator campaign.