What kind of content does Michelle make?
Michelle cultivates a vibrant online presence on TikTok and Instagram, sharing her expertise in gardening and flower growing. Her content delves into practical tips for planting bulbs, sowing seeds, and preparing seasonal blooms like tulips and dahlias. Michelle also inspires with beautiful floral arrangements and advice for creating bountiful cutting gardens and naturalistic displays.
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Verify your partnershipWho is Michelle’s audience?
Michelle's audience is likely comprised of individuals interested in home gardening, floral design, and seasonal flower cultivation, primarily located in Great Britain. Their intent signals suggest a desire for practical advice, inspiration for their own gardens, and appreciation for aesthetic floral creations. While her TikTok engagement rate (5.61%) significantly outperforms benchmarks (e.g., TikTok ~3.0%), her Instagram ER (0.04%) is notably low. This indicates a highly engaged TikTok community eager for content, contrasting with a less interactive Instagram following, suggesting potential for growth and optimization on the latter platform.
Which creators are similar to Michelle?
If you're looking for creators like this creator, you'll find them perfect for brands selling seeds, gardening tools, or floral design services.
Luke Newnes
TikTok @man_about_gardening · Instagram @man_about_gardening
This creator shares content about gardening, focusing on various plants and garden projects. They discuss specific flowers like roses, dahlias, and hydrangeas, as well as trees and shrubs. The content also includes garden renovations, the use of garden structures like pergolas, and practical tips such as mulching and pressure washing.
Earthly Garden
TikTok @wabisabigarden
This creator posts videos about gardening and flower arrangements. They share tips on various gardening techniques such as planting seeds, transplanting, cutting, and rooting plants. The videos also showcase beautiful flowers, including roses and yellow flag irises.
Cara Addison
Instagram @gardening.with.cara
This creator shares gardening tips and advice, focusing on practical techniques such as seed saving and preparing soil. They document their own gardening experiences, including successes and challenges, such as issues with new garden borders and container planting. The creator also occasionally shares makeup tutorials, specifically eye looks, and comments on current events like the football World Cup.
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