What kind of content does Emily make?
Emily offers engaging makeup and skincare content on Instagram, focusing on detailed tutorials and honest product reviews. Her expertise spans a range of beauty essentials, from lipsticks to foundations, and she's known for her tips on achieving the coveted 'glass skin' aesthetic. Brands like Maybelline and Huda Beauty are frequently featured, making her a valuable partner for reaching beauty enthusiasts.
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Who is Emily’s audience?
Emily’s audience consists of UK-based beauty enthusiasts highly focused on skincare efficacy and "glass skin" aesthetics. While her current engagement rate of 0.98% sits below the 1.5% Instagram benchmark, her content serves as a high-intent discovery hub for niche product reviews and tutorials. Brands should view her profile as a targeted channel for building authentic product trust rather than broad-reach awareness. To improve performance, Emily’s strategy should prioritize community-driven interaction to bridge the gap toward industry-standard engagement levels.
Which creators are similar to Emily?
If you're looking for creators like Emily, you'll love discovering beauty gurus who share makeup and skincare tutorials, product reviews, and tips for achieving that coveted glass skin glow.
Sharon
Instagram @beautiful_glowy_skin
This creator posts videos about beauty and makeup products. They share reviews and demonstrations of various items, including lip products from brands like Charlotte Tilbury and NARS, skincare from Elemis and Kiehl's, and makeup from Armani Beauty and YSL Beauty. The creator also discusses fragrances and press-on nails, often providing discount codes for the featured products.
Ryan Bourne
Instagram @ryanbournex
This creator posts makeup tutorials and transformations, often showcasing dramatic eye looks and full-coverage foundation. They frequently use products from brands such as Made By Mitchell, HNB Cosmetics, and Fenty Beauty. The creator also shares skincare routines, including product recommendations for addressing common skin concerns. Content includes 'get ready with me' videos for various occasions and demonstrations of popular makeup techniques like underpainting and contouring.
Jesse Rose
TikTok @jesserosesings · Instagram @jesserosesings
The creator makes beauty videos about skincare, makeup and fragrance. They do unboxings, product reviews, empties, and routine videos, showing how products look and work. They test items like mascara, sunscreen, cleansers and perfumes, talking about packaging and scents. They often share PR boxes and discount codes in captions, and sometimes do ASMR restocking videos.
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