What kind of content does els make?
els brings viewers along on breathtaking outdoor adventures, from challenging Munro climbs in Scotland to invigorating trail runs. Her TikTok channel @ellielauragifford showcases authentic experiences, often featuring practical advice and stylish OOTDs perfect for the trail. els offers brands a unique opportunity to connect with an engaged audience passionate about the great outdoors and active lifestyles.
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Who is els’s audience?
els's audience is likely comprised of active individuals in Great Britain interested in outdoor pursuits, particularly hiking and running, with a specific fascination for Scottish Munros. Their high TikTok engagement rate of 10.79% significantly surpasses benchmarks (TikTok ~3.0%), indicating a highly receptive and interactive community. This suggests strong potential for brand alignment with creators focused on performance apparel, outdoor gear, or travel, as their audience actively seeks inspiration and product recommendations related to els's content.
Which creators are similar to els?
If you're looking for creators like this creator, you'll love those who share inspiring hiking, running, and outdoor adventure content, perfect for your next OOTD.
Stuart
TikTok @stuart0utside
This creator posts videos about outdoor adventures in Scotland. Their content often features hiking in the Scottish Highlands, including popular locations like Glencoe. They also share experiences with wild camping and road trips around the country. The videos showcase scenic mountain views and different weather conditions, from snow to sunshine.
Kiri Asteria Morrigan
TikTok @kirisnell
This creator shares their outdoor adventures, often featuring their dogs. They showcase hiking trips in various scenic locations, including the Lake District. The content includes glimpses of their gear, extensive shoe collection, and moments of gratitude for their canine companions. They also express reflections on enjoying life and nature.
em
TikTok @emilyrpurdy
This creator posts videos about their outdoor adventures and travels. They share content from various locations, including scenic natural landscapes within the UK. Their videos often feature activities such as hiking, climbing, and skiing. The creator also shares moments of enjoying nature, particularly during sunrise, and expresses a positive outlook on life and their travels.
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