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S h a y

This creator focuses on beauty content, featuring reviews and unboxings of luxury makeup and fragrance brands. They share details about product scents and textures, offering insights into skincare and haircare routines. The content also includes lifestyle elements like travel diaries and fashion, often set against scenic backdrops or during personal routines such as morning coffee.

Where to find S h a y

Instagram ·la.petite.shay
Followers9.5K
Avg views183
Engagement13.1%
Sourced from public data

Stats updated March 2026 · Stats don't look quite right?

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What kind of content does S h a y make?

S h a y crafts visually stunning beauty content, specializing in luxury makeup and fragrance reviews and unboxings on Instagram. Their posts delve into the sensory details of products, while also weaving in aspirational lifestyle elements like travel and fashion. Brands will appreciate S h a y's sophisticated aesthetic and detailed product insights, showcased against beautiful backdrops.

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A new fragrance moment. Bright plum on the first spray, soft florals in the heart, and warm vanilla to finish it off 💜@valentino.beauty : Born In Roma Donna Purple 
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 #BORNINROMA #FRAGRANCE #MAKEUP #VALENTINOBEAUTY #VBFRAGRANCEFILES

UK beauty creator, beauty blogger UK, fragrance content creator, perfume review UK, luxury beauty edit, new in beauty, PR unboxing, creator discovery, beauty reel UK, scent review, fragrance notes breakdown, aesthetic beauty content, luxury bottle detail, beauty flatlay, influencer picks, trending beauty UK, perfume styling, everyday luxury, beauty community UK, creator favourites
Built for days that end in salt and sand 🌊
🏷️ dress: @pinkvanillaofficial 
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#capetown #capetownlife #southafricatravel #beachvacation #oceanvibes beachgirl vacationmode seasideescape travelstyle summermoments coastalliving beachday wanderlustvibes travelgram sunandsalt holidaymood islandenergy seabreeze vacaystyle oceanlover

Keywords
vacation mood, beach aesthetic, ocean air, coastal travel, summer style, seaside moments, travel diary, barefoot days, saltwater energy, sunny escapes, holiday feeling, coastal lifestyle, beach wanderer
Just the sea, the sand, and my @carvela Riviera shoes 🐚 🌊 
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#carvela #carvelashoes #shoestyle #shoelover fashionreel styleinspo neutralstyle beachstyle effortlessstyle ukfashion fashioncontentcreator styleblogger everydaystyle minimalstyle outfitdetails beachvibes coastalstyle summerstyle luxuryhighstreet capetown , camps bay , beach vibes , summer , sea sand , South African
@pradabeauty A little unboxing, then the world turns blue 🩵 #PRADABLUEBALMERA 
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#PRADABEAUTY #MAKEUP #BLUEBALMSTYLEDMOMENT
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beauty blogger, content creator, lifestyle influencer, prada beauty, luxury makeup, blue balm, everyday lip care, elevated essentials, modern beauty, chic routines, morning rituals, soft glam, minimal beauty, refined lifestyle, coffee moments, desk beauty, quiet luxury, beauty flatlay, lip balm edit, effortless beauty

Who is S h a y’s audience?

S h a y's audience is likely comprised of individuals interested in aspirational beauty and lifestyle content, primarily from the UK. Their high Instagram engagement rate (13.14% ER) significantly surpasses benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly receptive and dedicated following. This suggests strong intent signals for product discovery and purchase recommendations within the luxury beauty and fashion space. Brands can expect high-quality engagement and a receptive audience eager for authentic reviews and curated lifestyle inspiration.

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This creator focuses on beauty content, primarily featuring makeup and fragrances. They frequently share unboxing videos of new products from various brands and provide reviews and demonstrations. Their content includes tutorials on makeup application, such as achieving specific brow looks or enhancing eye makeup with mascara and eyeliner. They also discuss skincare, including products for scar healing and creating a glowing complexion, and showcase fragrances, detailing their scent profiles and the moods they evoke. Travel-related content about skincare is also featured.

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