What kind of content does Mxo make?
Mxō offers engaging makeup tutorials on TikTok and Instagram, showcasing techniques from brow carving to product application. Beyond beauty, they provide insightful skincare tips and honest product reviews. Mxo also delves into thought-provoking social commentary, exploring topics like sexism and cultural observations within the Muslim community, creating a unique space for beauty and meaningful discussion.
Are you a brand that’s partnered with Mxo?
Verify your partnership
Who is Mxo’s audience?
Mxo commands a highly engaged audience within the UK Muslim community, blending beauty expertise with culturally resonant social commentary. Their engagement rates—20.60% on TikTok and 19.58% on Instagram—vastly outperform platform benchmarks of 3.0% and 1.5% respectively, signaling an exceptionally loyal and active community. This high-intent following values Mxo’s authentic product reviews and niche perspectives, making them a high-impact partner for brands seeking deep trust rather than just broad reach. Their content effectively bridges the gap between lifestyle aesthetics and meaningful discourse, ensuring that sponsored integrations feel both relevant and credible to their core demographic.
Which creators are similar to Mxo?
If you're looking for creators like Mxo, you'll love content that blends Muslim community insights with honest makeup and skincare reviews, all delivered with a side of social commentary.
Frishta
TikTok @frishtaxx
This creator posts about beauty and lifestyle content. They share makeup tutorials for occasions like Eid, focusing on techniques such as soft glam and recreating specific makeup trends. The creator also documents aspects of their daily life, including routines during Ramadan, meals during Iftar and Suhoor, and experiences like attending brand events or trying new health services. They often feature product reviews and demonstrations, particularly for makeup and skincare items.
May Akhtar
TikTok @maytahmi · Instagram @maytahmi
This creator focuses on makeup tutorials and product reviews. They often showcase colourful and graphic eyeliner looks, alongside tutorials for full face makeup using various brands. The creator also shares fashion content, particularly focusing on modest and petite outfits, and occasionally posts about skincare routines.
Dominique Allison
TikTok @dominiqueallison
This creator posts videos about skincare and makeup. They share tutorials on how to achieve specific looks, such as glass skin or glowy spring makeup, and demonstrate techniques like colour correcting foundation or making lipstick last longer. The creator also shares their experiences attending brand events and trying out new beauty products, often comparing different shades and finishes of makeup such as blush or lipstick.
Frequently asked questions
Sign in to view Mxo's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Mxo today
You can use Nutcake’s agentic tools for free. Sign up today to work with Mxo on your creator campaign.