What kind of content does Rochelle make?
Rochelle offers a fresh take on high-street fashion, with a focus on accessible brands like Primark and Marks & Spencer. Her Instagram feed is filled with engaging 'outfit of the day' videos, showcasing new arrivals and practical styling advice. Brands will appreciate her knack for creating compelling haul and try-on content, often featuring exclusive discount codes, and her occasional lifestyle posts add a personal touch that resonates with her audience.
Are you a brand that’s partnered with Rochelle?
Verify your partnership
Who is Rochelle’s audience?
Rochelle's audience is likely comprised of fashion-conscious individuals in the UK seeking accessible styling inspiration and product recommendations. Their intent signals are strong, indicated by her exceptionally high engagement rate of 27.79% on Instagram, significantly outperforming benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%). This suggests a highly invested and responsive community, eager to consume content on high street fashion, OOTDs, and hauls. The quality of engagement is demonstrably high, presenting a valuable opportunity for brands targeting this demographic.
Which creators are similar to Rochelle?
If you're looking for creators like this creator, you'll love discovering fashionistas who share OOTDs, haul videos, and styling tips featuring affordable, high-street brands.
L I A N N E
TikTok @lianneclaire38
This creator posts about fashion and beauty items. They showcase clothing hauls from shops like Primark, featuring dresses, outfits for various occasions, and cosy winter wear. The creator also shares hair care products, focusing on items for healthy hair and holiday essentials. They sometimes share personal moments, such as celebrating their firstborn child.
Aimee
TikTok @aimeelynch11
This creator often posts about new items from the retailer Primark, including pyjamas, bedding, and home accessories. They also share reviews of skincare products and beauty items, such as sunscreens and supplements. Other content includes unboxing videos for jewellery and trying out new glasses. The creator also shares occasional lifestyle content, like attending a football match.
EMILY OATES
TikTok @emilyoatesxo
This creator shares videos featuring fashion and outfit inspiration. They showcase clothing hauls from various retailers, including Primark and Tesco, highlighting new collections and seasonal trends. The content also includes styling tips for different occasions, such as New Year's Eve and concerts. Additionally, they sometimes feature travel experiences, like hotel stays.
Frequently asked questions
Sign in to view Rochelle's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Rochelle today
You can use Nutcake’s agentic tools for free. Sign up today to work with Rochelle on your creator campaign.