What kind of content does Els make?
Els crafts engaging TikToks showcasing the latest hair trends, with a special focus on polished, slicked-back styles like buns and ponytails. Beyond hair, she offers practical makeup tutorials, honest product reviews, and relatable "beauty fails" that resonate with her audience. Els also highlights specific beauty brands, demonstrating product application and results in her quick, easy-to-follow video guides.
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Who is Els鈥檚 audience?
Els's audience is likely comprised of individuals interested in practical beauty advice and trending styles, primarily from the UK. Their high TikTok engagement rate (6.10% ER, significantly above the ~3.0% benchmark) signals a highly receptive and active community. This suggests viewers are not just passively consuming content but are actively liking, commenting, and sharing, indicating strong intent to learn and replicate Els's hairstyles and makeup looks. This engaged audience presents a valuable opportunity for brands seeking to connect with consumers actively seeking beauty product recommendations and tutorials.
Which creators are similar to Els?
If you're looking for creators like Els, you'll find them perfect for anyone seeking inspiration for slicked-back hairstyles, makeup tutorials, and reviews of the latest beauty products.
Tilly Wilson
TikTok @tillswils 路 Instagram @tillswils
This creator shares videos focused on hair care and styling. They demonstrate techniques for creating hairstyles such as the slicked-back ponytail and the bouncy blow dry, often using specific hair products and tools. The creator also discusses hair growth and provides tutorials for achieving different curl patterns. In addition to hair content, they occasionally post about skincare routines, particularly carbon laser facials, and share outfit inspiration.
Mark John Hair
TikTok @markjohnhair 路 Instagram @markjohnhair
This creator makes videos about hairstyling tutorials. They demonstrate various techniques for creating updos, messy buns, and braided styles. Many videos focus on heatless styling methods and use of hair accessories to achieve different looks. The creator also features hair tools like thermal brushes and offers tips for adding volume and shine.
Bex
TikTok @bexdoeshair 路 Instagram @bexweston_
This creator focuses on hair care and styling. They share tutorials and tips on achieving various hairstyles, including heatless curls, sleek buns, and bouncy blow-dries. The creator also documents their experiences as a hairdressing apprentice, showing behind-the-scenes content from the salon. They often feature product reviews and recommendations for hair treatments, styling tools, and sprays.
Frequently asked questions
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