Jacob King

What kind of content does Jacob King make?

Jacob King offers a vibrant exploration of plant-based cuisine, sharing delicious vegan recipes for dishes like sesame ramen and black bean tacos across TikTok and Instagram. Beyond the kitchen, Jacob champions the benefits of whole foods and mindful eating, often weaving in personal anecdotes from vegan travel adventures and restaurant reviews. Their approachable style makes healthy, plant-forward living feel both accessible and exciting for a broad audience.

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Cooking

Food

Travel

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People get so upset when I use terms like; meatballs, chicken, steak etc when talking about my plant based food 🙄

I understand that these names are tied to cultures, traditions and identity but as society changes through time we need to change our language to fit with it!

So call this my golden meatball curry, veggie balls or whatever but you can find the recipe for it in my book, the link is in my bio or comment ‘meaty’ and I’ll send it to you 😊

#recipe #food #meatballs #cooking #curry

I don’t think that everyone on earth will stop eating all animal products, at least not in my life time and definitely not by choice!

However, I do want to show some of you that eating, simple whole foods like these tomatoey beans can be easy, delicious all whilst having a positive impact on your life!

If you like what I do and want to support me and my work, you can get this recipe from page 22 of my book which you can find the link for in my bio or comment ‘beans’ and I’ll DM you the link 😊 thank you!

(also, if you scroll down you can find this recipe posted some time last year!

#recipe #beans #food #cooking #healthyfood

Beany brothy cous cous bowl w/ @smolproducts 🧼 written recipe below 👇🏾 AD

All of my recipes are designed to be easier on your body, the planet and using simpler ingredients and that’s exactly what smol offer to the world of cleaning 🤝🏾

Using their stain removal gel and non bio pods I can easily clean any messes I make on myself and their all purpose spray is my go to for the mess I make else where!

👇🏾ingredients👇🏾
-4 large tomatoes
-3 cloves of garlic
-1 shallot
-1 carrot
-1.5 tbsp dried mixed herbs
-1 can cannelloni beans
-150g dried cous cous
-3 to 4 cups veg stock
-handful of kale/parsley
-3 tbsp nutritional yeast
-big pinch of salt + pepper

-olive oil, pepper and freshly chopped herbs for garnish

👇🏾method👇🏾
-cut the tomatoes in half then place in a oiled pan on a medium heat cut side down, cover and leave for 5-10 minutes to steam.
-remove the skin, add the finely chopped onion, garlic and carrot then cook until it the mixture thickens and becomes dark.
-add the beans, cous cous, nutritional yeast and vegetable stock then simmer for 15 minutes, stirring often. Towards the end add the finely chopped kale and parsley. Add more liquid if necessary.
-serve topped with the garnishes and enjoy!

#recipe #food #cooking #soup #beans

So many people (falsely) claim that tofu is unhealthy and bad for you, whilst completely ignoring the science backed environmental and health benefits it provides compared to meat

Although meat might have more protein, it is linked to greater risks of bowel and cardiovascular diseases and with a serious ecological impact, is that slight increase in protein content worth it!

This tofu tikka masala recipe is from my book, which is filled with ‘healthy’, whole foods focussed meals just like this - link is in my bio or comment ‘curry’ and I’ll DM it to you! 😊

#recipe #cooking #food #curry #tofu

Who is Jacob King’s audience?

Jacob King's audience is likely comprised of individuals actively seeking accessible and appealing vegan and plant-based meal inspiration, with a potential secondary interest in sustainable lifestyle choices like vegan travel. Their high engagement rates (TikTok 9.22%, Instagram 12.11%) significantly surpass industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly motivated and responsive community. This suggests strong intent signals for recipe discovery, product recommendations, and potentially travel planning, promising high-quality engagement and conversion opportunities.

Which creators are similar to Jacob King?

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This creator focuses on making and sharing recipes, often with a plant-based or vegan focus. Their content includes a variety of dishes, such as dips, soups, ramen, and fusion cuisine. They frequently share step-by-step instructions and full recipes via their newsletter. They also explore creative uses for ingredients and highlight seasonal produce.

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