What kind of content does Alfie make?
Alfie crafts vibrant, plant-based recipes with a focus on seasonal ingredients and creative flavor combinations. Their expertise spans from comforting dips and hearty soups to flavorful ramen and exciting fusion dishes. Alfie excels at breaking down complex recipes into easy-to-follow steps, with full instructions often shared through their newsletter. Brands will find Alfie's engaging TikTok and Instagram content a perfect showcase for delicious, accessible vegan cooking.
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Who is Alfie’s audience?
Alfie's audience is likely comprised of individuals interested in vegan and plant-based cooking, primarily located in the UK. Their high engagement rates (TikTok 5.83%, Instagram 5.72%) significantly exceed platform benchmarks, indicating a highly receptive and active community. This suggests strong intent signals around recipe discovery, ingredient sourcing, and potentially vegan lifestyle content. The exceptional ER points to a high-quality audience that is deeply invested in Alfie's culinary creations and likely to respond positively to relevant product placements or brand collaborations.
Which creators are similar to Alfie?
If you're looking for creators like this creator, you'll find plant-based recipes and cooking inspiration perfect for anyone wanting delicious, vegan meals.
Meg
Instagram @gourmet_meg
This creator shares recipes and cooking tips, often focusing on Asian-inspired dishes and comfort food. They demonstrate how to prepare various meals, including noodle bowls, crispy tofu, and flavourful side salads. The content also features recipe testing for supper clubs and explores creative ways to use common ingredients, such as beetroot stalks and mushrooms. Additionally, the creator shares highlights from their culinary experiences and travels.
Jacob King
TikTok @_jacobking · Instagram @jacobking
This creator shares recipes for plant-based meals, including dishes like sesame ramen, black bean tacos, and carrot fritters. They often provide full written recipes, sometimes referencing their own cookbook. The creator also discusses the importance of whole foods, fibre, and reducing ultra-processed food intake for health benefits. They sometimes review vegan restaurants and share their experiences eating vegan while travelling.
Emily Roz
TikTok @myriadrecipes · Instagram @myriadrecipes
This creator posts recipes for a variety of dishes. They share meals such as creamy sun-dried tomato pasta, speedy noodle soup, and chicken katsu ramen. Other recipes include pork and shrimp dumplings, dipper burgers, and barbecue pulled pork. They also create festive recipes like Christmas lasagna and pigs in blankets toad in the hole.
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