What kind of content does Bex Campbell make?
Bex Campbell creates engaging beauty content on TikTok and Instagram, specializing in makeup tutorials and hair care advice. Brands can connect with Bex's audience through her detailed product reviews and comparisons, as well as her expertise in styling curly and damaged hair. She also shares insights into content creation tools, making her a valuable partner for brands looking to reach beauty enthusiasts and aspiring creators alike.
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Who is Bex Campbell’s audience?
Bex Campbell's audience is likely comprised of beauty enthusiasts, particularly those seeking advice on makeup, hair care, and product reviews, with a strong interest in curly hair solutions. Their intent signals are high, indicated by above-benchmark engagement rates on Instagram (5.01% ER, significantly higher than the 1.5% benchmark) and a strong showing on TikTok (2.53% ER, exceeding the 3.0% benchmark). This suggests a highly engaged community that actively seeks and responds to Bex's content, presenting a valuable opportunity for brands targeting this demographic.
Which creators are similar to Bex Campbell?
If you're looking for creators like Bex Campbell, you'll find them perfect for brands targeting beauty enthusiasts interested in makeup tutorials, hair care, and authentic product reviews, especially for curly hair.
Embla Wigum
TikTok @emblawigum · Instagram @emblawigum
This creator posts content related to beauty and makeup. They share reviews and demonstrations of various makeup products, including blush, lip stains, bronzers, and powders from both high-end and drugstore brands. The creator also includes skincare routines and product recommendations, sometimes featuring sponsored content. Additionally, they share travel vlogs showcasing daily routines and outfits during their trips.
Anouska Bloom
Instagram @byanouska_
The creator consistently produces content focused on makeup tutorials and beauty advice. They demonstrate a variety of looks, including natural "sunkissed" styles, quick five-minute routines, and detailed glam makeup for special events and holidays. Their videos often feature specific techniques for eyes, such as soft glam, and detailed steps for achieving fuller-looking lips. Beyond makeup, the creator also shares skincare preparation routines, product recommendations, and 'Get Ready With Me' content that includes self-care and morning wellness. They also showcase examples of their professional makeup artistry for beauty campaigns.
Bex Beauty
TikTok @__bexbeauty__ · Instagram @__bexbeauty__
This creator posts makeup tutorials and transformations. Their content often features recreating looks from films and TV shows, as well as demonstrating different eyeshadow techniques. They also share reviews and demonstrations of various makeup products.
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