What kind of content does Chih Peng make?
Chih Peng offers a delightful blend of culinary exploration and travelogue, with a particular fondness for all things matcha. Their Instagram and TikTok feeds are a visual feast, showcasing everything from matcha-infused ice cream and pastries to unique bakery finds like salt bread and doughnuts in London. Chih Peng also transports followers to exciting destinations like Japan and New York, sharing personal milestones along the way.
Are you a brand that’s partnered with Chih Peng?
Verify your partnership
Who is Chih Peng’s audience?
Chih Peng's audience is likely comprised of individuals with a keen interest in culinary exploration, specifically focusing on bakeries, cafes, and matcha-infused treats, with a geographical leaning towards GB. Their intent signals are strong, indicated by an exceptionally high Instagram engagement rate of 7.17%, significantly surpassing benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%). This suggests a highly receptive and actively engaged community, implying high-quality interactions and a strong potential for brand partnerships seeking dedicated food and travel enthusiasts.
Which creators are similar to Chih Peng?
If you're looking for creators like this creator, you'll find them perfect for brands targeting foodies, travel enthusiasts, and lovers of bakeries, cafes, and matcha.
Em
TikTok @emilyyspencerx
This creator shares videos about food and drink in London. They often review restaurants, focusing on lunch spots and popular food trends. The creator also shares content about making matcha at home and day trips to places like the Seven Sisters.
Vince
TikTok @rainyday_cafeclub
This creator posts videos about their favourite cafes and unique food and drink items they discover in London. They also share experiences trying new activities, such as glassblowing workshops. Additionally, they review different matcha blends and showcase cosy travel destinations, like a cabin stay in New England. Their content often highlights special collaborations and limited-edition items.
Zoe
Instagram @hungrybuns.foodie
The creator posts videos about various activities and dining experiences in London. They often review new food spots, such as pancake restaurants and matcha cafes, and share their experiences at workshops like enamel jewellery making and candle making. The creator also covers festive events such as Christmas light trails and gingerbread exhibitions, as well as summer activities like rooftop bars and outdoor film screenings. They frequently attend PR invites and share details about special offers and unique London attractions.
Frequently asked questions
Sign in to view Chih Peng's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Chih Peng today
You can use Nutcake’s agentic tools for free. Sign up today to work with Chih Peng on your creator campaign.