What kind of content does Emily on Toast make?
Emily on Toast crafts approachable and inspiring recipes across Instagram and TikTok. Her content centers on healthy, easy-to-make dishes, from quick one-pan meals and comforting pasta to delightful baked goods. Emily also champions sustainable eating with practical tips on reducing food waste and smart meal prep ideas, often highlighting vegetarian and gluten-free options.
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Who is Emily on Toast’s audience?
Emily on Toast's audience is likely composed of individuals interested in practical, health-conscious cooking and reducing food waste, primarily located in Great Britain. Their high engagement rates (Instagram 11.54% ER, TikTok 4.75% ER) significantly exceed platform benchmarks (Instagram ~1.5% ER, TikTok ~3.0% ER), indicating a highly motivated and interactive community. This suggests strong intent signals for recipe discovery, meal prep solutions, and vegetarian dietary advice, pointing towards a receptive audience for sponsored content related to sustainable food practices, kitchenware, or healthy food brands.
Which creators are similar to Emily on Toast?
If you're looking for creators like this creator, you'll love food bloggers who share delicious vegetarian recipes, meal prep tips, and ways to reduce food waste.
Lilly
TikTok @foodie_lilly · Instagram @foodie_lilly
This creator focuses on sharing a variety of healthy and high-fibre recipes. Many of the dishes are designed to be quick and easy to prepare, often taking 15 minutes or less. The content includes recipes for breakfast, lunch, and dinner, frequently featuring eggs, chicken, beans, and vegetables. Some posts also offer tips on dining out or share personal travel experiences.
Shanil Jiwani
Instagram @shanilcooks
This creator shares recipes for various dishes, often focusing on convenience and flavour. They frequently feature quick meal solutions, including dairy-free options and high-protein meals. Their content includes preparations like broiled lobster tails, steak dinners, sheet pan salmon, and pasta dishes, often utilising store-bought shortcuts and seasoning blends to simplify the cooking process. They also explore recipes for soups, tacos, and comfort foods, aiming to make home cooking accessible and enjoyable.
Suganya Hariharan
Instagram @relishthebite
This creator shares recipes for a variety of dishes, focusing on quick and easy meals that can be made in under 30 minutes. Their content includes breakfasts like cheesy chilli oil eggs and ricotta toast, as well as lunches and dinners such as mushroom biryani and spicy gnocchi. They also create content around baking, including banana bread and chicken tater tots, often incorporating family-friendly or hidden-nutrition aspects. Additionally, the creator shares recipes for drinks and snacks, sometimes with a fusion twist.
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