What kind of content does Summer Botwe make?
Summer Botwe offers engaging makeup tutorials and in-depth product reviews across TikTok and Instagram, covering everything from foundations to lipsticks. Her content also features helpful skincare routines and expert makeup tips, with occasional glimpses into her personal lifestyle, including concert experiences and maintaining long-distance friendships. Brands can expect a blend of beauty expertise and relatable lifestyle content from Summer.
Are you a brand that’s partnered with Summer Botwe?
Verify your partnership
Who is Summer Botwe’s audience?
Summer Botwe's audience is likely comprised of individuals actively seeking beauty and lifestyle inspiration, with a strong interest in practical makeup tutorials, honest product reviews, and effective skincare advice. Their high engagement rates, particularly on TikTok (10.15% ER, significantly above benchmark), signal a highly receptive and interactive community eager for content. This suggests a strong potential for driving product interest and purchase decisions, as followers demonstrate a clear intent to engage with and learn from Summer's recommendations. The robust following on Instagram (3.11% ER) further reinforces this audience's commitment and interest in her lifestyle content.
Which creators are similar to Summer Botwe?
If you're looking for creators like this creator, you'll love content that offers makeup tutorials, product reviews, skincare routines, makeup tips, and lifestyle inspiration.
May Akhtar
TikTok @maytahmi · Instagram @maytahmi
This creator focuses on makeup tutorials and product reviews. They often showcase colourful and graphic eyeliner looks, alongside tutorials for full face makeup using various brands. The creator also shares fashion content, particularly focusing on modest and petite outfits, and occasionally posts about skincare routines.
bakeandglow
TikTok @bakeandglow · Instagram @bakeandglow
This creator posts videos reviewing and swatching makeup products. They focus on lip products such as lip tints, lipsticks, and lip balms from various brands. The creator also showcases eyeshadow sticks, blush, highlighters, and brow products. Some videos feature demonstrations of setting sprays and face sculpting products.
Rowena Carhart
Instagram @rowenacarhart7
This creator posts videos featuring makeup tutorials and demonstrations. They showcase various makeup products and brands, often detailing the specific items used in each look. The content includes tutorials for different occasions and styles, such as everyday makeup, special events, and recreating past trends. Additionally, some posts focus on fitness and personal journeys, documenting progress and motivation.
Frequently asked questions
Sign in to view Summer Botwe's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Summer Botwe today
You can use Nutcake’s agentic tools for free. Sign up today to work with Summer Botwe on your creator campaign.